Getting conversational with HubSpot's CEO

Hi there,

If there’s one theme emerging this year it’s definitely “change.” As the business world evolves and customers’ expectations rise, companies big and small are throwing out their old playbooks and finding new, better ways to engage their customers.

SaaS behemoth HubSpot have always been deeply attuned to their customers’ changing needs. On this week’s episode of Scale, HubSpot’s CEO and co-founder Brian Halligan sat down with our SVP of Marketing Shane Murphy-Reuter to discuss how conversational relationships help businesses connect with modern customers on their terms – and why that’s critical for driving growth.

As Brian says, “People buy from companies who create incredible end-to-end experiences, not just incredible products.” Brian also shares his secrets for how HubSpot created the “inbound marketing” category that not just defined, but also disrupted an entire industry.

Enjoy,

Zara Burke

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