Big data on meta tags, email emojis, + shared hosting

            
Moz Top 10
Pro Snippet

It's hard to believe summer is winding down and Q4 is almost here. This time around, we've got some of the latest on both organic and local ranking factors, as well as a handful of SEO experiments covering the impact of everything from your hosting selection to how emojis impact your open rates.

- Dr. Pete, Marketing Scientist, Moz

What We're Reading:
 

A solid Portent study finds Google rewrites meta descriptions up to 71% of the time, but don't give up on writing your own.
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What Shifts in Product Demand Mean for SEO


Whether demand for your inventory has risen or fallen, here's the e-commerce SEO strategy you seek.

Long-Term Shared Hosting Experiment


Does shared hosting really negatively impact search engine rankings? Reboot Online has the data-based answer.

3 Best Practices of Competitor SEO You Should Know


If you don't create "us vs them" comparison landing pages, someone else will... and they'll rank for them!

Looking to Do Right by Your Black Employees? Start by Renegotiating the Terms of Your ERGs for Black Talent


Detailed advice for supporting Black talent until race-based bias is removed from the workplace.

The Theory Behind Ranking Factors — Whiteboard Friday


Get to the root of the whole concept of ranking factors, their varieties, and better vocabulary for discussing them.

Emojis in Email Subject Lines: Do They Affect Open Rates?


Will you have a smiley face after reading the CTR, open rate, and unsubscribe takeaways from this study of 39,000 emails?

Local 3-Pack
8

2020 Local Search Ranking Factors Presentation


Get a first peek at the numbers in Darren Shaw's slideshare from the annual LSRF survey of local SEO experts.

9

What is Local SEO?


Highly nuanced industry definitions of local SEO set a thoughtful stage for the value of your work.

 

10

Google My Business Adds Health & Safety Attributes


Earlier this month, new GMB attributes became available to communicate vital public health information.

 

 

Outlook Issue Note:

We're working on a solution to adjust our Moz Top 10 newsletter for Outlook. Hang in there! We appreciate your patience.

 

MozCon Early Bird: Save $200Page Authority 2.0

 

 

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Older messages

Rumors of an Apple Search Engine + New Moz PA

Wednesday, September 9, 2020

Moz Top 10 Pro Snippet "Reports of Apple activity are blossoming across the industry with their move into the local review space + rumors of a coming search engine. Meanwhile, the Moz garden will

The Troubling SEO Gender Gap

Tuesday, August 25, 2020

Moz Top 10 Pro Snippet "This week, we investigate lack of gender parity in our industry — women being underpaid and underrepresented is a stain on SEO. Spend time with the exceptional work of

Longer-trending topics + chat orders at scale

Wednesday, August 12, 2020

Moz Top 10 Pro Snippet "What you read every week can strengthen you as an SEO to help people defeat COVID-19, topple racism, and make human connections that matter. SEOs help populate

Core Web Vitals + The Messy Middle

Wednesday, July 29, 2020

Moz Top 10 Pro Snippet "Moz takes publishing seriously and warmly invites your feedback on our Moz Blog Reader Survey to help us deliver more value. In this edition of the Moz Top 10, GMB

CCPA under way + MozCon Virtual just days away!

Thursday, July 9, 2020

Moz Top 10 Pro Snippet "Hard to believe it's already July, but time has a way of moving forward, ready or not. The California Consumer Privacy Act (CCPA) is going into full effect this week,

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