Moz Top - The Troubling SEO Gender Gap

            
Moz Top 10
Pro Snippet

"This week, we investigate lack of gender parity in our industry — women being underpaid and underrepresented is a stain on SEO. Spend time with the exceptional work of Nicole DeLeon, Joy Hawkins, and Aleyda Solis in this edition, and amplify female and female-identifying voices around you. And if you have some time, help us make the Moz Blog better by taking our readers' survey. Your voice counts!"

Miriam Ellis, Local SEO SME, Moz

What We're Reading:
 

Journey from basic to advanced knowledge of internal link structure with this outstanding tutorial from Kevin Indig.
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How Big Is the Gender Gap Between Men and Women in SEO?


The 2:1 ratio of male- to female-identifying SEOs, plus stats on earnings, paint a troubling picture of a global industry hurt by lack of diversity.

Highlighting Great User Experiences on the Mobile Web


Let the Core Web Vitals rewards begin! Chrome starts highlighting fast links.

Why WordPress 5.5 Is Breaking Sites


Roger Montti explains how to resolve the jQuery and pagination WordPress bugs that have broken thoundands of websites.

Outreach Tips (That Are Better Than Anything You’ll Find Searching Google)


Tired of the run-of-the-mill PR tips Google is ranking at the top of the SERPs? Rand Fishkin beckons you down the road less traveled.

Fifteen Years Is a Long Time in SEO


This trip down SEO memory lane shows just how far our industry has come in less than two decades.

An Hreflang Implementation Guide: How to Add and Implement Hreflang Tags


Aleyda Solis tackles an SEO FAQ with clarity and completeness.

Local 3-Pack
8

Google Local Guides: Become the Neighborhood Expert Your Community Deserves


The most in-depth post we've seen on Google's Local Guides program, with expert commentary and helpful tips.

9

The Ultimate Guide to Local Pack (3-Pack) Ads


Q&A-style helpful tidbits from Joy Hawkins on managing this particular area of local monetization.

 

10

Yelp’s Updated ‘Request a Quote’ and New ‘Nearby Jobs’ Provide Lead-Gen for SMBs


Yelp moves beyond being "just a review site" with these features.

 

 

MozCon Early Bird: Save $200Google Data Studio - Moz Top 10

 

 

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Longer-trending topics + chat orders at scale

Wednesday, August 12, 2020

Moz Top 10 Pro Snippet "What you read every week can strengthen you as an SEO to help people defeat COVID-19, topple racism, and make human connections that matter. SEOs help populate

Core Web Vitals + The Messy Middle

Wednesday, July 29, 2020

Moz Top 10 Pro Snippet "Moz takes publishing seriously and warmly invites your feedback on our Moz Blog Reader Survey to help us deliver more value. In this edition of the Moz Top 10, GMB

CCPA under way + MozCon Virtual just days away!

Thursday, July 9, 2020

Moz Top 10 Pro Snippet "Hard to believe it's already July, but time has a way of moving forward, ready or not. The California Consumer Privacy Act (CCPA) is going into full effect this week,

A major local marketing survey + an algo rollercoaster ride 🎢

Wednesday, June 24, 2020

Moz Top 10 Pro Snippet "Consumers apply pressure to brands to take conscientious stands, but some orgs are blowing it. Help at hand: actionable advice from a diversity and inclusion expert, plus

Allyship and Enterprise in This Historic Moment

Friday, June 12, 2020

Moz Top 10 Pro Snippet "The creation of a more just world requires us to be loudly, unceasingly anti-racist." - Sarah Bird, CEO, Moz We dedicate this issue of the Moz Top 10 to Black

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