A Happy AMPer

Earlier this year, when life was more simple and people were still willing to travel for conferences, the Women of Email founders made their way to the UNSPAM podium to talk about AMP for email. 

What is AMP? Why are people getting excited about it? What are the concerns and drawbacks? Find out in this week's Friday video.

P.S. if you are into reading instead of watching, here's the text version.

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Digital strokes for digital folks

In today's digital-first world, it takes more than the basic demographics (age, gender, location) to create a meaningful segment of users. You need a lot more data to make your subscribers feel special. Here's how to do that.

CONTENT WE THOUGHT YOU'D LIKE TO READ BEFORE
CAMPING OR "AMP"ING THIS WEEKEND

The last RGE Class in Q3...
Join us for an advanced class on metadata next week that will make you the talk of the personalization town.

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