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Founder Weekly

Welcome to issue 454 of Founder Weekly. Let's get straight to the links this week.

General

The Ultimate Guide to First-Principles Thinking
A first principle is a basic assumption that cannot be deduced from any other assumption. The goal of this guide is to give you a powerful new lens for looking at the world – one that is grounded in rigorous truth rather than ideological presuppositions and feelings.

The Inside Story of How Signal Became the Private Messaging App for an Age of Fear and Distrust
Signal has become a tool for everyone from whistleblowers to Black Lives Matter protesters. As its profile grows, can the app maintain its commitment to privacy?

SignalFire’s Creator Economy Market Map
There are now 50 million professional or semi-pro content creators. Here are the most important influencer marketing stats and creator tool startups.

Is Revenue Model More Important than Culture?
When you consider starting or joining a company, look at the business model, and do the “limit math”. Think about what things might look like if you become massively successful, because you might be.

What does a made-for-TikTok brand look like?
Instagram’s rise to popularity led brands to design their products with the grid in mind. Now TikTok is taking over, we’re starting to see a new genre of brand aesthetic.

The 10 Most Common Mistakes That First-Time Entrepreneurs Make

Marketing, Sales and PR

The SaaS Website Content You Need to Close Sales
This is the SaaS website content you need to close more sales, based on online searches of 1,000s of SaaS buyers.

The Psychology Behind TikTok's Addictive Feed
This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that could be made more humane).

Social Media Optimization Tips For Marketers & Creators (2020)
Social media is a way for your brand to connect to your audience and find new audiences. So let's make sure they can easily find you and you have all the information they need.

Early Sales for Developer-Facing Startups
A masterclass crash course on how to think about getting started in sales.

10 SEO Myths You Should Ignore
SEO myths can lead you to waste precious time and money on things that will never improve SEO. This post busts a few common SEO myths.

How to Use Customer Expansion to Skyrocket Growth (+ examples)
Is customer expansion the missing piece to your growth? Instead of spending all your time thinking of ways to get new customers, think of how you can provide more value to your current ones. Not only can customer expansion increase your MRR, but it also increases your customer lifetime value and reduces churn.

B2B SaaS Marketing Guide - 2020

Money and Finance

A VC Explains Why VCs Are So Pissed Off Right Now
A conversation with Bloomberg Beta venture capitalist Roy Bahat.

Why Pre-Seed
Pre-Seed Capital is perfect for building something that doesn’t scale but validates your thesis. The market today offers a pretty solid framework for Pre-Seed rounds.

Startups of the Week

Collective
Run your business-of-one on autopilot. Collective is the first online back-office platform designed for self-employed people.

Retirable
Retirable helps adults 50+ plan for a better future with digital access to retirement planning and guidance from Certified Financial Planners on how to improve

Cogniac
Cogniac is an enterprise platform that enables easy automation of any visual task. Cogniac’s system combines the latest AI research, human-computer interaction tools, and large-scale data management to make computer vision easier, more accurate and scalable.

Tips, Tools and Services

How I Built a “Productivity System” in Notion (with template)
Organize your work + life in 1 Notion page.

How To Come Up With A Business Idea
47 principles, methods & tools for generating genius business ideas.

How To Say No, For The People Pleaser Who Always Says Yes
Constantly saying yes to everything and everyone drains us of time and energy. This episode helps explain the roots of people-pleasing behaviors and how you can say no more often.

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Founder Weekly - Founder Weekly - Issue 454

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