Dear Newsletterest,

This week was consumed by coverage of the pathetic U.S. Presidential Debate, an out-of-touch spectacle best summarized by the moment when two old white men were asked about racism ... and immediately spent the next ten minutes talking about crime, as if they were the same topic. No wonder Americans were Googling "how to move to Canada" the day after. At least during the New Zealand PM debate this same week, Jacinda Ardern admitted she used cannabis and the night was declared "a win for politics." Our debate was a win for no one, though most critics agree Trump had more at stake and fared worse.

One thing that can help cut through irrelevance is humor. Perhaps that's why the latest viral political ad from Joe Biden reminds you to "Choose Your Humans Wisely," and focuses on the fact that Trump is the first U.S. President in a century who doesn't have a dog. When you have a debate without substance, perhaps dog ownership is as good a metric as any to choose who you vote for.

Humor is the theme of my live show this week as well, which will feature "Marketoonist" Tom Fishburne talking about how he finds ideas for his brilliant observational cartoons which routinely expose the silly and sad desperation of brands and marketers trying to be relevant to consumers determined to ignore them.

Watch the show live on YouTube >>
Watch the show on LinkedIn LIVE >>

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How Humor Can Help Inspire Change and (Sometimes) Revolutions Too

This week an Op-Ed from Nicholas Kristof suggests that humor can be a fundamental force for driving change and asks the question of what we can learn from the pro-democracy movements in other countries. George Orwell wrote "every joke is a tiny revolution," an idea that has new relevance today. "Cartoonists," Kristof writes, "are often more incisive social and political critics than columnists." It's a sentiment I can't wait to explore further with Tom in today's episode of the Non-Obvious Insights Show.

Replay: Watch My Interview with Guy Kawasaki From Last Week's Live Show!

Swedish Retailer Offers "Impact Receipts" To Track Environmental Lifecycle

The environmental cost of the things you buy continues to be more visible. This week Swedish retailer Asket launched what it calls "impact receipts" that show the amount of water and energy used in the making of their products. Together with Nordstrom's announcement they will stop selling fur and exotic skin products, there continue to be new signs every week that the fashion brands who survive this difficult time will be the ones who are also able to tell a bigger story about how they are contributing positively to the future of the world as well.

Forget the Cover. What If People Judge a Book By the Author Photo?

"Today, an alluring author photo has become ... a golden ticket for literary success. Interesting, beautiful or unusual photographs ... can dramatically increase one’s chances of getting a feature or catching the eye of a publisher, publicist, or bookseller."

As you can see from the image above, I've taken some pretty entertaining and unusual author photos myself. They have indeed helped to generate attention and media coverage. It turns out this tradition of having an author's photo amended to the written word dates back hundreds of years, as writer Cornelia Powers explores in her article on the "insidious rise of the author photo." While just as subjective as judging a book by its cover, the author photo has long offered a parallel signal of credibility and thin slice rationale for reading a book. It gives you a peek at the person you're forging a relationship with through their writing. And unlike Powers, I think that's a good thing.

British Study Finds a Third of Musicians May Quit Industry Amid Pandemic

Since the pandemic hit, most of us have enjoyed the free access to amazing musical and theatrical talent through YouTube. A recent survey of 2000 members of the British Musicians' Union uncovered the disturbing reality that 34% of their members are considering leaving the industry due to financial hardship. This is a tragedy without an easy solution. While you can support a magazine or newspaper through a subscription, or a restaurant by ordering takeout or buying gift cards, how could you support an individual musician? Many are monetizing their audiences through platforms like OnlyFans. For me, this article was a much needed nudge that I need to do better when it comes to supporting the artists I listen to. If music is important to you, maybe this story will offer you the same type of reminder.

Heat-Activated Postage Stamps That Reveal Hidden Climate Change Images

These stamps, commissioned by the Finnish Post, offer a story through their heat activated design. Once you rub them, additional images appear to send a message about the consequences of climate change. It's a clever design for an important topic - in a country that has long been a world leader on the topic. As someone who used to collect stamps religiously when I was young and use them to help me imagine places I had never been, these made me want to restart that collection ... or at least introduce the hobby to my kids. There has to be a stamp collecting app out there, right?

The Not-So-Big-Fat Indian Wedding

If ever there was a story about the silver lining of the pandemic, this would be it. Due to social distancing rules, millennials who are getting married in India now are finding it acceptable for the first time in centuries to have a scaled back wedding with fewer than 1000 guests. In this mega-wedding tradition, the intimate family gatherings have always happened at the many family rituals in the days leading up to the wedding instead. But now the wedding itself could be a memorable and intimate affair with only the 100 people you really care about. The other 900 can join on Zoom. There are more than a few people who are probably hoping even after the pandemic ends that this might become the new tradition.

Book Release of the Week:

Book Summary:

Imagine if someone had figured out how to use data and insights about human behavior to manipulate perceptions more than 50 years ago. That's the fascinating premise at the heart of this well researched book about about Simulmatics - a mysterious shadow corporation from the Cold War era that secretly used data to manipulate markets, politics and the world. This is a book that's eerily prescient about the role data might take in shaping our culture years before Google, Facebook and Cambridge Analytica managed to do it again.

Buy on Bookshop >>

Watch the Non-Obvious Insights Show - Episode #237 Today at Noon!

Join me for my live show this week where I interview "Marketoonist" Tom Fishburne about the role of humor in creating change and how he comes up with his best ideas. The show will be live streaming on LinkedIn Live, YouTube Live and Facebook Live at noon EST today (Thursday, October 1).

Watch the show live on YouTube >>
Watch the show on LinkedIn LIVE >>

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How are these stories curated?

Every week I go through hundreds of stories in order to curate this email. Your attention is important to me and I always do my best to share only "non-obvious" ideas with you to help you be more interesting.

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The Non-Obvious Insights Newsletter features this week's most underappreciated stories, curated by Rohit Bhargava. | View in browser

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Filming Goes Into Space, Democracy-Saving Deepfakes and Why Netflix Cancels Shows After 2 Seasons | Non-Obvious Insights #236

Thursday, September 24, 2020

The most interesting and non-obvious stories of the week. Share this email or view it online - https://mailchi.mp/nonobvious/236 Dear Newsletterest, The stories this week inspired lots of thoughts for

An Inside Look at College Admissions, Why Some People Are Religious and a Housing Solution For Loneliness | Non-Obvious Insights #235

Thursday, September 17, 2020

The most interesting and non-obvious stories of the week. Dear Newsletterest, There is possible life on Venus and Bollywood megastar Amitabh Bachchan is the new voice of Amazon Alexa in India. In this

Gucci’s $10,000 Virtual Dress, the Return of the NFL and the Entertaining Future of Fundraising | Non-Obvious Insights #234

Thursday, September 10, 2020

The most interesting and non-obvious stories of the week. Dear Newsletterest, It is the start of a new season, and I'm grateful for dedicated teachers (as both of our boys restart school) and

Japan's Toxic Kawaii Culture, Oreo's Shady History and How Journalists Can Eliminate Fake News | Non-Obvious Insights #230

Thursday, August 13, 2020

The most interesting and non-obvious stories of the week. Dear Newsletterest, This week I found myself drawn to so-called "long reads" of articles that offer a more in-depth perspective on

Coca-Cola Coffee, Problemshifting, Clear's Big Pivot and Why You Should Skip The Hustle and Keep Your Day Job | Non-Obvious Insights #229

Thursday, August 6, 2020

The most interesting and non-obvious stories of the week. Dear Newsletterest, This week's stories break down some widespread (and mistaken) assumptions: including the idea that "hustling"

How Humor Inspires Change, the Pathetic Debate and Heat Activated Stamps | Non-Obvious Insights #237

How Humor Can Help Inspire Change and (Sometimes) Revolutions Too

Replay: Watch My Interview with Guy Kawasaki From Last Week's Live Show!

Swedish Retailer Offers "Impact Receipts" To Track Environmental Lifecycle

Forget the Cover. What If People Judge a Book By the Author Photo?

British Study Finds a Third of Musicians May Quit Industry Amid Pandemic

Heat-Activated Postage Stamps That Reveal Hidden Climate Change Images

The Not-So-Big-Fat Indian Wedding

Book Release of the Week:

Watch the Non-Obvious Insights Show - Episode #237 Today at Noon!

Be Part Of Our Community ...

How are these stories curated?

Older messages

Filming Goes Into Space, Democracy-Saving Deepfakes and Why Netflix Cancels Shows After 2 Seasons | Non-Obvious Insights #236

An Inside Look at College Admissions, Why Some People Are Religious and a Housing Solution For Loneliness | Non-Obvious Insights #235

Gucci’s $10,000 Virtual Dress, the Return of the NFL and the Entertaining Future of Fundraising | Non-Obvious Insights #234

Japan's Toxic Kawaii Culture, Oreo's Shady History and How Journalists Can Eliminate Fake News | Non-Obvious Insights #230

Coca-Cola Coffee, Problemshifting, Clear's Big Pivot and Why You Should Skip The Hustle and Keep Your Day Job | Non-Obvious Insights #229

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