tl;dr Marketing October 18th - 2020 Issue

Digital Marketing News Roundup

October 18th - 2020

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Today\’s digital marketing roundup includes news that Google Will Begin Passage Based Indexing Starting Next Month For All Languages, Google Is Expanding Live Business Information in Maps and Auto Updating Opening Hours using Duplex and more.

General

Microsoft Has Built a New AI Image-Captioning System That Described Photos More Accurately than Humans in Limited Tests

Microsoft has built a new AI image-captioning system that described photos more accurately than humans in limited tests. The model has been added to Seeing AI, a free app for people with visual impairments that uses [...]

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SEO

Bing Re-Launch Site Explorer with New Features

Microsoft Bing just announced the re-launch of Bing Site Explorer. Site Explorer provides a unique SEO view of how Microsoft Bing sees your site. It reflects most URLs they have seen on the web, including [...]

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SEO

Google Says Large Images and E-A-T Crucial for Appearing in Discover

In a recent session, Google’s John Mueller mentioned a few things that can help your site get picked up in the Discover feed. Discover traffic can be really useful for news’y sites in particular. Discover [...]

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Paid Media

Google Tests Ads in Auto Suggest on Google Maps

Google finds a new spot to show ads in Google Maps, when you search for a business you might start seeing an ad unit in the Google Maps auto-suggest. No idea if you can target [...]

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SEO

Chrome May Soon Allow Sites to Style Scroll-to-Text Fragments

It looks like there is an ongoing discussion that may allow developers to Style Scroll-to-Text Fragments with CSS using ::target-text` pseudo class . This will allow you to get rid of that jarring yellow and [...]

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Social Media

Instagram to Crack down on UK Influencers That Don't Label Sponsored Posts

Facebook-owned Instagram is to crack down on social media influencers and celebrities who post without telling followers they have been paid to do so, following an investigation by the Competition and Markets Authority. The CMA [...]

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General

Google Updates Search Quality Raters Guidelines On October 14th

Google has just updated the Search Quality Raters Guidelines PDF. The last time it was updated was on December 5, 2019. The new date on this document is October 14, 2020. It has been expanded [...]

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SEO

Shop with Google Lens Coming to iOS

With Lens, you can already search for a product by taking a photo or screenshot. When you tap and hold an image on the Google app or Chrome on Android, Lens will find the exact [...]

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SEO

Google Search Will Get 3D Models of New Cars in Google Search (US)

If you’re in the market for a new car, for example, you’ll soon be able to search for it on Google and see an AR model right in front of you. You can easily check [...]

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General

Stripe Acquires Nigeria’s Paystack for $200M+ to Expand into the African Continent

Stripe is acquiring Paystack, a startup out of Lagos, Nigeria that, like Stripe, provides a quick way to integrate payments services into an online or offline transaction by way of an API. Paystack currently has [...]

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General

Google Sheets Launches Smart Fill To Autofill The Content In a Column

Google is introducing Smart Fill for Google Sheets that basically checks previous columns for patterns, offering options to autofill the entirety of the next column based on what it thinks you’ll want. Similar to how [...]

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SEO

Google Will Deploy a New Spelling Algorithm Powered by Deep Neural Net by the End of the Month

According to Google one in 10 queries every day are misspelled and with a new spelling algorithm that uses a deep neural net, they have significantly improved their ability to decipher misspellings. According to them, [...]

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SEO

Google Will Begin Passage Based Indexing Starting Next Month For All Languages

Google has just announced that they are now able to not just index web pages, but individual passages from the pages (for ranking purposes). So now they can better understand the relevancy of specific passages, [...]

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SEO

Google Will Push out an Update By End of 2020 to Better Understand Subtopics Around an Interest

They are using AI to learn about these subtopics, which lets them capture the particular nuance of what each page is really about. They then use this information in ranking to show a wider range [...]

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SEO

Google Will Soon Allow People to Jump Directly into the Right Moments in Videos Without Creators Having to Manually Tag Them

Google’s AI can now send users directly to sections of the video that answers their questions without creators having to manually tag them. By the end of the year, 10% of Google Searches will use [...]

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SEO

Google Will Start Surfacing Stats and Charts from Data Commons Project in the SERPs

Google is cramming in more info in the SERPs so users won’t have to click through to other sources, now they can start surfacing statistical data from U.S. Census, Bureau of Labor Statistics, World Bank [...]

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General

Hum to Google and It Can Now Help You Figure out the Music

Starting today, you can hum, whistle or sing a melody to Google to solve your earworm. On your mobile device, open the latest version of the Google app or find your Google Search widget, tap the [...]

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SEO

Google Is Expanding Live Business Information in Maps and Auto Updating Opening Hours using Duplex

Google is saying that during the pandemic more people used popular times and live busyness information, they saw engagement with these features rise 50 percent between March and May as more people tapped, scrolled and [...]

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Social Media

Snapchat Launches Its TikTok Rival, Sounds on Snapchat

Snapchat has released Sounds on Snapchat on iOS, a feature that lets users enhance their Snaps with music from a curated catalog of both emerging and established artists. The music can be added to Snaps [...]

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