⚡ IL - One color change increased 25% sign-ups.

Today's newsletter will cover how content hub can increase your organic traffic & how 1 color change increased 25% sign-ups.

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Brian Dean of Backlinko gets 28% of his organic traffic from content hubs. 

A content hub is basically a page dedicated to a general topic broken up into subtopics. Each of those subtopics then links to multiple resources that you've written. Each resource is designed for people who are searching for facts and practical steps (rather than opinions), so they'll be written more like a Wikipedia page than a blog post. And each resource should be optimized for a single (usually long-tail) keyword. 

Take a look at this example to get a feel for it. As to why this works so well for Brian, these hubs create many internal links, which is great for SEO. Plus, content hubs can become authoritative pieces on topics in your niche — probably more so than a typical blog post.

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After testing a number of different offers, researchers showed (Science Direct) that free promotions are more successful when presented as costing "$0" than they are when presented as being "Free". 

This might be because phrasing it as "$0" reminds the customer that it has monetary value and therefore brings their attention to the cost-saving aspect of the offer. 

As might be expected, the effect is greater the more price-sensitive the customer is about the product, so keep that in mind. And remember to A/B test, as quick tips like this are rarely one-size-fits-all.

• Create a video that is played right after the signup.
• Create a short step-by-step slideshow explaining it.
• Tooltips around the app
• Give the user a lot of demo data so they can get familiar, then when the user is ready they can delete all this demo data and start for themselves.
• Add a live support chat that contains a special message for new users that you are there to answer any questions.
• Create a good FAQ so the user can search the question specifically.

• Do you want to keep up with Hacker news? Check out https://hckrnews.com/, where you can see a list of top-ranking posts for fixed intervals such as 12-6 am, 6-12 pm and so on.
• Use Slidetosubscribe, a free tool to embed a sign-up form in your medium posts. And it integrates with MailChimp, MailerLite etc.
• If you want the attention of any Twitter user, turn on the notification for their tweets/replies. And when they tweet, immediately tweet mentioning them. In this way, chances of retweet increase a lot like this person did and got 1300+ followers
• Are you unproductive just like me? Checkout Ivy Lee Method (a hundred years old productivity method that still works ). I will follow it and update all of you with my progress after 2 weeks (hopefully)

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