Indie Letters - ⚡ IL - Importance of Google Analytics

Today you will discover resources for discovering profitable businesses, the importance of Google Analytics, and how to search your coding problems and don't forget to join our Discord server (Fazier) for Free.

• http://indiehackers.com/products
• http://makehub.io
• http://news.ycombinator.com/item?id=19701783
• http://profithunt.co
• starterstory.com
• http://open-startups.xyz
• http://openstartup.dev

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1. Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. I've been leading and building sales organizations for almost 20 years and my advice is to walk up and hit the ball.
2. Sales are about people and it's about problem-solving. It is not about solutions or technology or chemicals or lines of code or artichokes. It's about people and it's about solving problems.
3. People buy 4 things and 4 things only. Ever. Those 4 things are time, money, sex, and approval/peace of mind. If you try selling something other than those 4 things you will fail.
4. People buy aspirin always. They buy vitamins only occasionally and at unpredictable times. Sell aspirin. 
5. I say in every talk I give: "all things being equal people buy from their friends. So make everything else equal then go make a lot of friends."
6. Being valuable and useful is all you ever need to do to sell things. Help people out. Send interesting posts. Write birthday cards. Record videos sharing your ideas for growing their business. Introduce people who would benefit from knowing each other then get out of the way, expecting nothing in return. Do this consistently and authentically and people will find ways to give you money. I promise.
7. No one cares about your quota, your payroll, your opex, your burn rate, etc. No one. They care about the problem you are solving for them.

• Getkap.co is an open-source screen recorder built with web technology
• Master the-art-of-command-line in 1 page (76.6K stars on GitHub)
• If you have to handle DNS records manually, use LetsEncrypt, a nonprofit certificate authority providing TLS certificates to 200 million websites.
• Ditto (Clipy for macOS) is a free clipboard extension that saves last copied items.
• Use Phrase Express and add templates to automatically insert a specific article, sentence whenever you type "XY".
  
• StackOverflow Focus is a chrome extension that removes all unnecessary clutter from StackOverflow
• Letterstack is a collection of articles, podcasts, videos and other resources to help creators build, grow and monetize a newsletter.

If you think analytics just give you simple metrics like "bounce rates, page views etc" then learn more about what it can really do for you.

Analytics tools (including GA) can help you:

• Find product-market fit (by letting you analyze usage data to find what features work best for high-paying customers),
• Scale (by letting you understand user acquisition by marketing channel, to know what campaigns work), and
• Optimize your business (by letting you take those user acquisition campaigns and make them more profitable)
• Conversions ( by guiding you to improve your conversion rate or to maximize your marketing effort on what converts well.)

Sometimes you get stuck despite following documentation, then instead of phrasing problem in your words and trying searching on Google or StackOverflow, just copy one line of code that you think other should’ve written in their projects before and search for them in GitHub. Now the result depends more on what you’ve copied, not how did you express yourself. And it’s less likely to be “misunderstood”.

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