⚡ IL - Patio11's Law / What if your product is not featured on Product Hunt homepage

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Marketing & Growth
Increase your blog's traffic by moving it from a subdomain to a subfolder

In a 2017 case study, one company achieved an increase in organic blog traffic of 65.3% within 2 weeks by switching their blog from a subdomain (e.g. subdomain.domain.com) to a subfolder (e.g. domain.com/subfolder). 

Another went from essentially nowhere in the Google rankings for their target keyword to 57th with this change alone. And if you're wondering whether this still works in 2020, indie hacker Jon Hogg just did it and got a significant boost in traffic. 

So if your blog is languishing in a subdomain, consider making the switch. Then sit back and watch as your traffic (hopefully) climbs.

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Patio11’s Law: The software economy is bigger than you think

It’s not surprising. Of the 3,000+ software companies acquired over the last three years, only 7% got TechCrunch, Recode, HN, or other mainstream tech coverage. Examples are: 

  • ConvertKit - $24m/yr - 48 employees- 30% YoY growth
  • Lambda School software companies - $10m/yr - 25 employees
Snippets
  • You can increase your cold email response rate just by adding this line recommended by Jason Cohen "Let me buy an hour of your time at whatever price you name". Almost no one asks for the money, but most of them reply back.
  • Customer and client are two different words. 'Customer’ is more about a one-off operation which always involves money. On the other hand, the word ‘client’ describes something more long-term and ongoing. In a nutshell, customer = payments, client = relationships
  • Are you a Twitter power user? Then check this Twitter list of 141 founders whose companies have reached minimum $10K MRR by growing their SaaS.
  • Email Extractor, a chrome extension that extracts and auto-save email id's from webpages you visit. Good for cold outreach (100K installs)
  • Pory.io a web app for creating sites using Airtable
  • Add light/dark mode switch & animations by using this CodePen. An example site here.
  • Clicky is an awesome analytics tool that shows how visitors interact with the site, how many pages they visit before signing up for a newsletter. Or how many days it takes for them to go from discovering the blog to buying a product.
  • Use Save Code extension to save code snippets instantly
  • mjml.io is the best and open-source tool for designing a responsive email newsletter.
What if your product is not featured in PH homepage

Prasanna launched PrivJs on PH and got 50 upvotes but it was not featured on the PH homepage even after 6 hours. So he reached the PH team and politely asked them to feature the product on the homepage and they replied within 5 minutes and soon PrivJs got featured on the homepage.

Worth Reading
1. How to use UTM parameters to grow your audience
2. How the biggest consumer apps got their first 1,000 users
3. How to promote your blog when you have less than 100 subscribers
4. [Case Study] How someone bought a politician's website to build an affiliate website
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