Marketing Examples #056 — My Twitter Inspiration Handbook

#056 - My Twitter Inspiration Handbook

(Twitter • 5 mins • Read the handbook)

Heya. It's been a while. What's been cooking...

Well, a few years ago I was trying to use Twitter to promote a few side projects. But I had no idea what I was doing.

So I made one big Google Doc where I started saving the best “brand tweets” and grouped them into different categories.

I've spent the last few weeks turning that into this little handbook. I hope you find it useful.

1/ Quick tips

Teach people something new in a tweet. Short, sweet, and shareable.

2/ Threads

People don't click links. So if you've got a story worth sharing write a thread.

3/ Memes

Make your brand relatable.

Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.

4/ “Quick reaction” tweets

Each day a new story consumes Twitter. Think fast and you can go viral.

5/ Build in public

Makes your brand feel ALIVE. People want to come on the journey.

6/ Brand beef

People love drama. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.

7/ Casual content

Don't complicate it. Most people just want some light entertainment.

8/ Replies

Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.

9/ Questions

Get to know your customers whilst building a sense of community.

10/ “Reply and we'll...”

Turns causal followers into brand advocates.

11/ Live tweeting

Your audience watch a cult show. That show trends every week. You live-tweet each episode.

12/ Transparency

Twitter loves transparency. Talk openly about your product you'll sell more of your product.

13/ Giveaways

Grows your follower count. Builds brand awareness.

14/ Celebrate customers

Making customers look good makes you look good. It's marketing without marketing.

15/ Galvanize followers

This tweet deserves a category of its own.

65,000 people posting photos of their Spotify playlist. All from one tweet.

16/ Share your product

You're allowed to share your product. Just don't make it look like an ad.

17/ Consistency

And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.

There's no better example than no name. Consistent tone, aesthetics and message.

You made it. Thanks for reading.

I won't lie, this was quite the job. If you're feeling generous please do share with a pal, or Slack, or social media. Really helps. Here's the link.

I've also just launched this handbook on Product Hunt. Any support appreciated. Maybe we can get the No.1 spot ;)

Marketing Examples #056 — My Twitter Inspiration Handbook

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