Top tips for a successful holiday marketing campaign 🎁

Hi there, 

With just two months until the busiest shopping season of the year, we are going to be unwrapping how to create a holiday marketing strategy. From when to start, and key dates to remember, to how to implement a strategy now if you don’t already have a plan in place. 

Join me next week as I chat with Heather-Mae from our Advocacy team as we unwrap your holiday marketing strategy. Register for the live webinar & Q&A here. →

P.S. Are you a remote worker? Whether you've been remote for a long time or just started this year we want to hear from you! Take part in our annual State of Remote Work survey →

In today’s newsletter:

• Facebook launches new Shopping audiences and Instagram Product Tag ads
• LinkedIn adds new features to Events
• How to plan a multichannel holiday campaign
• And much more!

Let’s get started! 👇

• Google responds to US DOJ’s antitrust lawsuit
• Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
• Instagram expands its badges for live-stream donations and advances IGTV ads
• Snapchat reports increase in users and revenue in Q3
• LinkedIn adds new Event features to help you grow your audience organically and much more
• Google has released data on the most popular Halloween costumes of 2020 based on trending searches
• Facebook says it removed 120,000 posts for attempting to obstruct voting
• Quibi is shutting down after just 6 months
• Facebook rolls out easier access to chronological news feed and other feed sorting options
• Facebook launches test of Nextdoor style 'Neighborhoods' feature
• What Prime Day signals for 2020 holiday retail

📣 Plan a multichannel holiday campaign

To organize and analyze all of your holiday posts, group them into a single campaign within Buffer. This is the perfect way to prepare your holiday content because:

1. You can see all holiday-themed posts across channels in a single view.
2. You can add, remove, or reorder posts to get the coverage you need for your holiday campaign.
3. You can analyze the results of your campaign as a whole.

Learn how to create a campaign in Buffer →

Mail-in or in-person? Where’s your poll? With early voting already starting and the countdown to Election Day on November 3rd top-of-mind, we wanted to quickly check in with our US customers and ask: do you have a plan?
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Head here to download the graphic, fill it out, and share it in your Instagram stories or feed. Your vote counts!

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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