Are you capitalizing on 2021's social media trends?

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Happy Friday everyone! ☕️ Missed out on my live conversation yesterday with Heather-Mae on how to create a holiday marketing campaign? No worries, we've shared the replay here. → Unwrapping Your Holiday Marketing Strategy

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In today’s newsletter:

• TikTok and Shopify join forces
• 2021 social media predictions and how to capitalize on them
• And much more!

Let’s get started! 👇

• TikTok announces new partnership with Shopify
• With a new Shopify partnership, DTC brands are bullish on TikTok once again
• Pinterest launches new tools for merchants to curate, feature and measure their products to drive inspiration and sales
• Experts predict top 10 social media trends for 2021 [Infographic]
• Facebook launches new podcast to share business insights and advice
• Pinterest saw huge Q3 gains as ad spend shifted from Facebook
• Facebook publishes new report on changing interaction behaviors during COVID-19
• Instagram extends length limit for Instagram live broadcasts

How will social media marketing change in 2021? What are social media experts predicting for the year ahead? 📈

In a recent report, Talkwalker and Hubspot interviewed industry leaders, experts, and influencers about their thoughts and predictions for the year ahead. We've outlined a few of the 10 social media trends below and have added our own tips on how you can ride the 2021 social media trends wave. 🌊

Trend 1️⃣: Audiences are now more aware of global issues, and how brands tackle them.

Tip 1️⃣: Modern consumers expect more transparency and authenticity from brands, so, brands should strive to be authentic, honest, and conscientious. Brands should also strive to focus on thinking about how they could be a benefit to society. There’s a really big opportunity right now to capture the audience that is starting to really care about what businesses do beyond that product.

Trend 2️⃣: Old school marketing will be the new "new," with 55% of Americans now listening to podcasts.

Tip 2️⃣: Craft content that your audience would actually consume, and that would entertain, educate, and delight them. Consider producing a podcast, newsletter, or webinar to build connections with your audience instead of diving into high-value video production.

Trend 3️⃣: Conversational marketing will drive sales.

Tip 3️⃣: Reveal the human side of your brand, respond to comments in a timely manner, and think of posts as conversation starters.

Trend 4️⃣: Messaging will be more memetic.

Tip 4️⃣: When replying to DMs and messages, send a meme instead of an emoji. And, next time you post on Twitter, consider sharing a user-generated meme.

What are your social media predictions for the year ahead? Feel free to reply to this tweet with your thoughts, we'd love to hear from you!👂❤️

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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