tl;dr Marketing December 08th - 2020 Issue

Digital Marketing News Roundup
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December 08th - 2020

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Today’s digital marketing roundup includes news that Gmail Ads Will Become Read-Only in July 2021, Google My Business Reintroduces Call as a Support Option and more.

SEO

Games and Gambling Sector Has Seen the Most Volatility in the Dec Core Update (UK)

Sam Underwood has posted some stats on which industries has seen the most volatility in the UK with the Dec Core update, the data set is from a collection of the top 100 domains he [...]

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Sponsor

Internal Linking Made Easy With Automated Recommendations

Twylu has been designed to solve one specific problem – internal linking. No more having to sift through raw data and figure out the next steps. Twylu helps you optimise your site with recommendations at a page by page level for better internal linking.

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SEO

Top 1,000 Winners and Losers of the December 2020 Google Core Algorithm Update (USA)

Lily Ray has posted a list of over 1,000 winners and losers of the December 2020 Core Update (USA dataset).  They analysed 1,021 in 37 categories, the analyzed dates are December 1st vs. December 7th, [...]

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SEO

Google My Business Reintroduces Call as a Support Option

Due to Covid-19 Phone, and Social support was no longer offered in GMB but it looks like that is changing as of Dec 4th, it appears Call has been reintroduced as a support option. I [...]

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SEO

Google Launches a Travel Insights Tool

Google is launching Travel Insights with Google that users can use to understand travel demand and make better-informed decisions. It’s built around three new tools. Destination Insights:  top sources of demand for a destination, and [..]

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Paid Media

Google Ads Will No Longer Allow Location-based or brick-and-mortar Gambling Ads in Some Indian States

In December 2020, the Google Ads Gambling and games policy India country-specifics will be updated. Daily Fantasy Sports and Rummy advertisers targeting India may no longer target the state of Andhra Pradesh or Tamil Nadu in addition [...]

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SEO

Some Non-AMP Content Starts to Appear in Top Stories Carousels

Google did mention that the AMP requirement is going away for appearing in Top Stories Carousels and it looks like they are testing it now. Sample Query: Try searching for Sample Query on Mobile or Desktop. [...]

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Paid Media

Gmail Ads Will Become Read-Only in July 2021

Starting July 1, 2021 Gmail ads campaigns will become “read only”. This means that after this date, advertisers will not be able to create new Gmail campaigns or make changes to existing Gmail campaigns, including [...]

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Paid Media

Google Ads Launches Improvements to Lead Form Extensions

Google launched back in Aug and now they are rolling out improvements to make lead form extensions easier to manage and more effective for your business. Lead form extensions are now shareable across Search, YouTube, [...]

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SEO

Google Local Reviews Now Has a New Label on Mobile

It looks like Google is testing a new label in the local business reviews for recently added reviews on businesses. The label says “new” and it is an outlined box. Sample Query: Try searching for [...]

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Social Media

YouTube Is Testing out a New Way for Creators to Appeal Channel Suspensions

A small number of creators with suspended channels in the YouTube Partner Program can now upload an appeal video to give YouTube a visual plea for lifting the charges against them. The YPP policy team [...]

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Paid Media

Google is Testing a New Look For The Google Guaranteed Badge

Looks like Google is running a new look for the Google Guaranteed Badge.

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