Bootstrapping a SaaS to $145,000/year in a competitive industry

+ giveaway of PMF eBook!

👋 Hey Failories! It's Nico over here.

Last week, I partnered up with Dru Riley, founder of Trends.vc, to give away 50 copies of Failory's product-market fit eBook. If you want to participate in the contest, you just need to re-tweet this tweet and follow Dru - we're announcing winners tomorrow. As for now, you have a +50% probability of winning.

Below, you can find Failory's November open report. I tweeted about it a few days ago, sharing some more details on how did the eBook's launch go and what were my plans for December. I'll be posting more frequently on Twitter - you can follow me here 😉.

This newsletter is sponsored by NoGood, an on-demand growth squad for SaaS, eCommerce and B2B brands.

INTERVIEW

Bootstrapping a SaaS to $145,000/Year in a Competitive Industry

Linkody was born from François’s challenge tracking backlinks on his previous startup. The MVP was launched in 3 weeks and the idea was quickly validated. Through word of mouth and free SEO tools, François has been able to grow the SaaS from 0 to $145k/year.

Read More +

Linkody

SPONSORSHIP

We’re NoGood For Your Competition

With a creative, data-driven approach, NoGood is your on-demand growth squad for eCommerce, SaaS, and B2B brands. Schedule a call if you’re ready to level up your business and crush your 2021 growth goals!

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ARTICLE

Business Audiobooks: Best 31 to Become a Better Founder [2021]

I frequently listen to audiobooks while working. Here's a list of 31 amazing audiobooks for entrepreneurs, which I've found useful or heard great things about.

Read More +

Business Audiobooks

Hope you enjoy this week's newsletter and content. Remember to participate in the product-market fit eBook contest before tomorrow!

As promised, here are Failory's numbers in November:

Website traffic:

  • 54,562 users
  • 43,932 (80.5%) of the users came from Google searches
  • 65,671 sessions
  • 175,281 page views


Email newsletter:

  • 225 new email subscribers
  • 131 unsubscribes
  • 7,715 email subscribers
  • 27.70% average open rate
  • 3.39% average click rate


Revenue:

  • $451.67 from newsletter sponsors
  • $1,000 from a website sponsorship (Flexy)
  • $1,974 coming from 176 sales of our PMF eBook
  • $535.37 from affiliates (may slightly change)
  • $3,961.04 in total - I've joined the $3k/mo club for the first time. If affiliate incomes increase a little bit, I'll be in the $4k/mo club ;)


Expenses:

  • $94.79 in PayPal fees
  • $155.17 in Gumroad fees
  • $45.20 in tools (Webflow, Quuu Promote and Gumroad)
  • $120 from an SEO consultant I've hired
  • $673.6 in freelancers related to the eBook creation
  • $114.09 coming from other expenses (two courses I've bought)
  • $1,202.85 in total

This brings up a profit of $2,758.19.


That's all. Let me know if you have any questions. If not, talk you next week ;)

- Nico

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Older messages

Entrepreneur Online courses: The best 31 (free & paid)

Friday, December 4, 2020

2 new articles + eBook's launch numbers 👋 Hey Failories! It's Nico over here. On Monday we launched Failory's product-market fit eBook. +100 sales were made and the feedback was amazing ;)

A $15,000 failure in timing, branding, and lack of tools

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1 interview, 1 article and news about Failory 👋 Hey Failories! It's Nico over here. It's December already! November was Failory's best month ever (around $4k in revenues, which is x2 of the

The PMF eBook is finally here! 🚀

Monday, November 23, 2020

Get it 33% cheaper only today! 👋 Hey Failories, it's Nico. After 2.5 months of work, Failory's product-market fit eBook is finally here! I launched it an hour ago on Product Hunt. It's my

Bootstrapping a SaaS to $4k/mo in a competitive market

Thursday, November 19, 2020

2 interviews + eBook updates 👋 Hey Failories! It's Nico over here. Monday is the day we're finally launching our product-market fit eBook. It has already been sold 128 times, meaning $1181 in

34% of startups fail due to lack of PMF

Tuesday, November 17, 2020

Updates and discount on our ebook. 👋 Hey Failories! It's Nico over here. For the last 2 months, we've been working on our eBook about product-market fit. We're finally launching it next

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