25 predictions for social media marketing in 2021 ⚡️

Hi there, 

With 2021 just around the corner, I've been thinking a lot about Buffer's content and social media strategy for the new year. During our company-wide all-hands meeting this week, Joel, our CEO, announced our new company vision and mission for 2021, as well as the objectives that will drive everything we do. Over the next couple of weeks, I'll be taking a few steps back to ensure that our social media strategy reflects that same vision and that we're still on a path to creating content that delights, educates, and inspires our audience. 

Now, over to you:

• Have you already been planning your social media strategy for 2021?
• How do you typically approach strategy building?
• Are you rewriting your social strategy as you head into the new year? Or are you taking what you've learned from this year to guide your 2021 strategy?

Feel free to reply to this email with how you're approaching your 2021 social media strategy. I'm looking to feature some of the responses I receive in next week's newsletter! 💌

In today’s newsletter:

• 25+ prediction for social media marketing in 2021
• Tips for onboarding remote employees
• Buffer's State of Remote Work
• And much more!

Let’s get started! 👇

• 25 predictions for social media marketing in 2021
• Facebook identifies 2021 topics and trends

• WhatsApp adds ‘Carts’ to further facilitate shopping within message streams

• Reddit shares insights into top posts, trends, users numbers and more

• Facebook's new report shows a rocky road to recovery for small businesses
• This infographic outlines 10 TikTok trends to help guide your 2021 social strategy
• Facebook's testing an Instagram content calendar in its Creator Studio tool

• 10 important 2021 SEO trends you need to know

• Instagram tests adding timers to stories to boost engagement
• The evolution of content marketing: how it's changed and where it's going in the next decade

• Snapchat announces new, $3.5 Million AR Creator Fund to help fuel the next stage of AR development

How do you onboard new employees in a remote work setting? In this short video, Hailley, our Head of PR, and Caro, our Chief of Special Projects, talk through our Buffer onboard new hires remotely.

Here are some highlights from the video:

• "We have culture buddies through our onboarding. So, someone will have their direct manager, they'll have a role buddy, which is someone who knows a lot about their role and can understand the challenges that they might be facing, and then they have a culture buddy, which is someone who introduces them to the Buffer culture. And, a lot of times, that means working remotely for the first time."
• "Ideally, they're getting a lot information, but spread out over the course of their onboarding, so we're not trying to do everything at once, which is why we have the checklists. Then, we also have a lot of support. So if the onboarding document isn't working or doesn't answer a question they might have, they have a human that they can talk to."

For the full interview and for more tips, watch this video. →

We're still looking for 700 more responses to the State of Remote Work survey. 😊

If you've already taken part in the survey, we'd love if you could retweet this tweet to help spread the word.

If you haven't taken part in the survey yet, we'd love if you could take a few minutes to complete it.This survey is 100% anonymous and the data will be released in early 2021.

Use Jargon Grader to identify and eliminate common jargon that bloats your writing. 

Just copy and paste your text into the writing field, and all the jargon will be flagged for your review. Use it to craft better messages your readers will appreciate.

Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share?

To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000. 

In this post, Joel Gascoigne, our CEO and Co-Founder, reflects back on the past ten years. He digs into how Buffer has come to be a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture.

In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

Unsubscribe | Update my mail settings 

Sent by the team at Buffer
2443 Fillmore St #380-7163 San Francisco, CA 94115 USA