25 predictions for social media marketing in 2021 ⚡️
![]() Hi there,
With 2021 just around the corner, I've been thinking a lot about Buffer's content and social media strategy for the new year. During our company-wide all-hands meeting this week, Joel, our CEO, announced our new company vision and mission for 2021, as well as the objectives that will drive everything we do. Over the next couple of weeks, I'll be taking a few steps back to ensure that our social media strategy reflects that same vision and that we're still on a path to creating content that delights, educates, and inspires our audience.
Now, over to you:
Feel free to reply to this email with how you're approaching your 2021 social media strategy. I'm looking to feature some of the responses I receive in next week's newsletter! 💌 In today’s newsletter:
🗞 What We’re Reading
🔥 Hot Tip of the Week
![]() How do you onboard new employees in a remote work setting? In this short video, Hailley, our Head of PR, and Caro, our Chief of Special Projects, talk through our Buffer onboard new hires remotely.
Here are some highlights from the video:
For the full interview and for more tips, watch this video. →
💻 Are You a Remote Worker?
![]() We're still looking for 700 more responses to the State of Remote Work survey. 😊
If you've already taken part in the survey, we'd love if you could retweet this tweet to help spread the word.
If you haven't taken part in the survey yet, we'd love if you could take a few minutes to complete it.This survey is 100% anonymous and the data will be released in early 2021.
🛠 Tool of the Week
![]() Use Jargon Grader to identify and eliminate common jargon that bloats your writing.
Just copy and paste your text into the writing field, and all the jargon will be flagged for your review. Use it to craft better messages your readers will appreciate. ⚡️ What's New at Buffer
Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share?
To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000. In this post, Joel Gascoigne, our CEO and Co-Founder, reflects back on the past ten years. He digs into how Buffer has come to be a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. In this post, we give you a behind-the-scenes look at how IFundWomen, the go-to funding marketplace for women-owned businesses, integrates their marketing and community building to foster inclusive digital spaces.
Woohoo, you made it to the end!
Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.
Stay safe! ![]() Warmly,
Sophie Gil Unsubscribe | Update my mail settings
Sent by the team at Buffer |
Older messages
How to build an audience on Twitter (with Matthew Kobach) 📈
Friday, December 4, 2020
Learn how to actually get people to follow your Twitter account and engage with the content you share. Hi there, Welcome to the month of December! 🙌 It's been an exciting time here at Buffer.
How we launch new product features 🚀
Friday, December 4, 2020
A Product Marketer's main takeaways from launching our latest feature: Analytics for LinkedIn Pages! Hi there, This week, we introduced analytics for LinkedIn Pages to Buffer. With the latest
🎙 Why anti-racism needs to be an on-going focus for brands
Friday, November 20, 2020
What's new? Big changes to Instagram, Facebook, and Messenger, plus, we're hiring! Hi there, Are you a remote worker? 💻🌎 Whether you've been remote for a long time or just started
[Live Session] Our Social Media Predictions for 2021 🔮
Monday, November 16, 2020
Join us this week as we chat through our predictions! Register for the session today. Buffer Hi there! This week, join us for a live session as we look towards the future. We'll be chatting
New: a social media guide for 2021 and beyond ✨
Friday, November 13, 2020
How small businesses should work social media into their plans for 2021 and beyond. Hi there, Does it take you a lot of time, energy, and brainpower to create great content? Are you needing to
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