tl;dr Marketing January 08th - 2021 Issue

Digital Marketing News Roundup
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January 08th - 2021

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Today’s digital marketing roundup includes news that Possible Google Update on 7 January 2021, Google’s SMITH Language Model Outperforms BERT in Tests and more.

SEO

New SERP Feature Possibly Labeled Google Knowledge Cube Appear for Entities with Established Relationships

Looks like Google is starting to show relationships between some entities in desktop SEPRs. It seems to come up when you search for an entity and then click on one of the “People also search [...]

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SEO

Possible Google Update on 7 January 2021

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 5.1/10 volatility score in the US and a 4.4/10 volatility score in AU on 8th. [...]

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SEO

Google’s SMITH Language Model Outperforms BERT in Tests

Google recently published a research paper on a new algorithm called SMITH (Siamese Multi-depth Transformer-based Hierarchical Encoder for Long-Form Document Matching) that it claims outperforms BERT for understanding long queries and long documents. In particular, [...]

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SEO

Google Local Panel Health & Safety Pop Up Overlay On Desktop SERPs

Back in October 2020 businesses could add health and safety information to their Google My Business profile. Shortly later Google began testing displaying them in the local panel for those businesses. Now the desktop interface [...]

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Social Media

WhatsApp Updates Its Terms and Privacy Policy to Mandate Data-Sharing with Facebook

WhatsApp users are receiving an in-app notice today regarding the service’s new terms and privacy policy. The notice, as you can see in the attached screenshot, talks about three key updates that affect how WhatsApp [...]

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SEO

Google My Business Launches New Performance Reporting With 6-Months of Data

Google is now rolling out new performance reports within the Google My Business insights section. To access the reports, login to your Google My Business profile and click on “insights.” At the top of the page you [...]

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General

Google Assistant Launches Deep Linking and App Discovery to Create a Streamlined Onboarding Experience for Your Users

Google is releasing two new features to improve device discovery process and drive customer adoption of your Smart Home Action through the Google Home app. App Discovery and Deep Linking are two convenience features that [...]

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Paid Media

Google Ads Now Have Data Exclusions for Search, Shopping and Display Campaigns Smart Bidding

To make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns. This new tool can help you ensure that Smart Bidding uses accurate [...]

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SEO

Google Tests Showing Related Topics in Interesting Finds Mobile SERP Feature

Typically you see a single list of articles after tapping, but now there’s an endless # of SERPs organized by topic.

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