tl;dr Marketing January 08th - 2021 Issue
New SERP Feature Possibly Labeled Google Knowledge Cube Appear for Entities with Established RelationshipsLooks like Google is starting to show relationships between some entities in desktop SEPRs. It seems to come up when you search for an entity and then click on one of the “People also search [...] Discover Correlations Between Ranking in SERP and 500+ FactorsSurfer will analyse your keyword against hundreds of factors that may have an impact on position in Google. With that knowledge, you will be able to discover trends and come up with an action plan that you know will work. No more hours of manual work and multiple sheets in excel, do it all from one easy to use SAAS SEO tool. Possible Google Update on 7 January 2021Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 5.1/10 volatility score in the US and a 4.4/10 volatility score in AU on 8th. [...] Google’s SMITH Language Model Outperforms BERT in TestsGoogle recently published a research paper on a new algorithm called SMITH (Siamese Multi-depth Transformer-based Hierarchical Encoder for Long-Form Document Matching) that it claims outperforms BERT for understanding long queries and long documents. In particular, [...] Google Local Panel Health & Safety Pop Up Overlay On Desktop SERPsBack in October 2020 businesses could add health and safety information to their Google My Business profile. Shortly later Google began testing displaying them in the local panel for those businesses. Now the desktop interface [...] WhatsApp Updates Its Terms and Privacy Policy to Mandate Data-Sharing with FacebookWhatsApp users are receiving an in-app notice today regarding the service’s new terms and privacy policy. The notice, as you can see in the attached screenshot, talks about three key updates that affect how WhatsApp [...] Google My Business Launches New Performance Reporting With 6-Months of DataGoogle is now rolling out new performance reports within the Google My Business insights section. To access the reports, login to your Google My Business profile and click on “insights.” At the top of the page you [...] Google Assistant Launches Deep Linking and App Discovery to Create a Streamlined Onboarding Experience for Your UsersGoogle is releasing two new features to improve device discovery process and drive customer adoption of your Smart Home Action through the Google Home app. App Discovery and Deep Linking are two convenience features that [...] Google Ads Now Have Data Exclusions for Search, Shopping and Display Campaigns Smart BiddingTo make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns. This new tool can help you ensure that Smart Bidding uses accurate [...] Google Tests Showing Related Topics in Interesting Finds Mobile SERP FeatureTypically you see a single list of articles after tapping, but now there’s an endless # of SERPs organized by topic. Upcoming Events
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14 January 2021
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tl;dr Marketing January 07th - 2021 Issue
Thursday, January 7, 2021
Digital Marketing News Roundup tldr-animation-logo.gif January 07th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Maps Calling Out Square Ad Pins As Ads,
tl;dr Marketing January 06th - 2021 Issue
Wednesday, January 6, 2021
Digital Marketing News Roundup tldr-animation-logo.gif January 06th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Instagram Tests New Design for Stories on
tl;dr Marketing January 05th - 2021 Issue
Tuesday, January 5, 2021
Digital Marketing News Roundup January 05th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Question Hub Is Now Available in the USA, WordPress.com Launches
tl;dr Marketing January 04th - 2021 Issue
Monday, January 4, 2021
Digital Marketing News Roundup tldr-animation-logo.gif January 04th - 2021 visit tldr;Marketing Happy New Year everyone, we are back after a short break. Today's digital marketing roundup includes
tl;dr Marketing December 22nd - 2020 Issue
Tuesday, December 22, 2020
Digital Marketing News Roundup December 22nd - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Some Knowledge Panel Features Now Getting Pushed down from Position 1
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