tl;dr Marketing January 12th - 2021 Issue

Digital Marketing News Roundup
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January 12th - 2021

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Today’s digital marketing roundup includes news that Google Updates the Search Console Coverage Report with More Specific and Fine-Grained Error Messages, Google Ads Begins Identity Verification and more.

SEO

Google Updates the Search Console Coverage Report with More Specific and Fine-Grained Error Messages

Google has updated the coverage report within Google Search Console. The change is focused on providing a more accurate state to existing issues, which should help you solve them more easily. The list of changes [...]

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Paid Media

From Jan 25 2021 the google_global_site_tag Will No Longer Be Filterable in Google Ads API

Starting the week of Jan 25, 2021, the customer.remarketing_setting.google_global_site_tag field will no longer be filterable in the Google Ads API.

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Social Media

Snapchat is Working on a New Events Option to Facilitate IRL Meet-Ups

Back in 2019, reverse engineering expert Jane Manchun Wong uncovered a new feature within the Snapchat app code for ‘Events’, which would enable users to add event details into a sticker that they could then add to their Snaps, [...]

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General

Google Chrome Address Bar May Soon Default to HTTPS (In v89 or 90)

Google Chrome will soon have an experiment that will automatically try to connect to the HTTPS versions of website URLs that you type into the address bar instead of the insecure HTTP version. Google Chrome [...]

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Paid Media

Google Ads Begins Identity Verification

This was announced last year and it looks like they are starting to send out emails to advertisers to start the verification process by February 6, 2021 (I assume this date is specific for this [...]

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SEO

Request Indexing Tool Likely Has a New Limit of 10-12 URLs per 24 Hours

After months of the “request indexing” tool being unavailable, the feature returned right before the end of 2020. Prior to the tool being deactivated, many could submit up to 50 URLs per day.

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SEO

How to Find Content Gaps at Scale With Python With Antoine Eripret

Learn how you can leverage Python to compare two websites and detect content gaps at scale by comparing two of the biggest travel websites in Mexico: Atrapalo and Skyscraper.

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