Hear From Salesloft, Shopify, Snowflake and More on Jan 27; Plus Weekly SaaS News and Updates

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Hey SaaS Fans,

Sign ups are now open for our first completely free digital event of 2020!

Join us on Wednesday, Jan 27th, at SaaStr University Spring Semester as top SaaS experts share their best How-To's to help your kickstart the year.

Sessions include:

The Twists and Turns Along the Way to Building a Unicorn with Salesloft CEO Kyle Porter, CEO and SaaStr CEO, Jason Lemkin
How To Raise Your Next Round: What Does it Take to Really Raise Capital in 2021 with Point Nine Capital Co-Founder and Partner, Christoph Janz
How to Build a High Retention Sales Culture with Unity Technologies' Vice President of Global Sales, Laura Palmer
How to Do ABM Campaigns (For Real) in 2021 with Snowflake Director of ABM, Hillary Carpio
How to Build a Great Intern Program from Scratch with Shopify VP of Engineering, Farhan Thawar
How to Exceed $100M ARR: Lessons to Scale with Sustainability with Active Campaign Chief Customer Officer, Milos Srdjevic

It's totally free. Sign up here.

New This Week

5 Interesting Learnings from Xero. As It Approaches $1B in ARR.

Xero is a very interesting SaaS case study, a tough way to build a decacorn — sales-driven very small-business sales.

There is a lot to learn here -->

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This edition of the SaaStr weekly is sponsored in part by Divvy

5 Common Demand Generation Mistakes

86% of marketers consider demand generation a core part of marketing. However, demand generation is much harder today than it was 5 or 10 years ago.

Here are 5 common demand gen mistakes and how to avoid them -->

The Simple Reason There Are So Many SaaS Unicorns Today

It seems every day there’s not just a new SaaS unicorn, but 2 or 3! How can there now be 100s of SaaS Unicorns (startups worth $1B or more) … vs just a handful 5-6 years ago?

How can this be? -->

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This edition of the SaaStr weekly is sponsored in part by PandaDoc

Fighting Churn with Data with Zuora’s Chief Data Scientist

Generally, if you have less than 20% of churn per year, you’re doing pretty well; public companies are often 10% or less per year.

When it comes to your customer base, churn is inevitable -->

How to Collaborate, Manage, and Work with Developers with Twilio’s Jeff Lawson

Jeff Lawson is a software developer first, and the CEO of Twilio second. He knows both sides of the executive & engineer equation intimately. He gets what goes on in a developer’s brain and the detailed process of building software

Watch now -->

Hot Jobs

•	Team SaaStr is on the search for a Head of Digital Marketing, Head of Digital Events, Senior AE and more. Details here of who we're hiring for.

•	Swagup, a SaaS startup streamlining swag creation and distribution for brands, is looking for a veteran sales leader to accelerate their growth.

Latest Podcast Episodes

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How Sales and Product Really Should Work Together with MongoDB

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10 Rules for Defining Churn with Andrea Webb, SVP of Customer Success & Retention, and Tim Willey, the SVP of Commercial Strategy & Operations

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How To Collaborate, Manage & Work with Developers with Jeff Lawson, CEO and Co-Founder @ Twilio and Jason Lemkin, CEO @ SaaStr

Listen on Apple Podcast, Google Play Music or Spotify

@jasonlk Tweets of the Week

In every billion+ market,

There is at least one $100m niche the market leader isn't focusing on

You can be a unicorn doing just that

Qualtrics is a favorite SaaS co. at SaaStr

Co-founded by father-son team, run by brothers, bootstrapped most of way in Utah ... they did it their way

Just before IPO, SAP bought 'em for $8B

Now they get a rare >second< chance to IPO

5 Interesting Learnings at ~$800m in ARR:

I still don't know why any CEO would raise a fund

If your own shares in your own startup aren't the #1, #2, #3 and #4 best use of your time, I don't get it

Some angel investing, I get. A fund, I don't.