⚡ IL - Fb Group Strategies for B2B Brands

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Marketing & Growth

Customer obsession > Obsessing over competitors 

Too many companies obsess over what their competitors are doing, what feature they've released, what their product looks like, how they're doing marketing.

Such an obsession inevitably leads to the commoditization of products and businesses, none of which have a real differentiator.

What if instead, we focused on our customers, what they're telling us and think about how we want to serve them differently?

Also, notice how Shiv said differently, not better. Everyone wants to be better than the competition. That's how the obsession with competition begins.

In an infinite game, better is irrelevant. Just obsess over serving your customers in your unique way and you'll get farther than you ever have.

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Facebook group strategies for B2B brands

1. Start your own forum:

Start your own FB group in a forum format and try to target professionals (your target audience) to come over there to discuss problems and solutions in the market. You can even start FB ads around a problem and people who are willing to answer can join the group.

2. Share articles:

Share the best articles from the industry in the group to make sure people stay engaged and it becomes a habit for people to come to this forum for new updated information.

3. Promote it outside FB:

Put it in an email signature or below the blogs or a pop-up as people will be much more comfortable in joining a FB group rather than signing up for a newsletter.

4. Influencers:

Pay podcasters and influencers in the market to talk about the group. If you have the attention of all your future clients at one feed, there is a lot you can do with it.

5. Hire Subject Matter Experts:

Hire subject matter experts to do AMA in the groups and also, to moderate the groups for potential spam. Let them promote their services once in a while if they aren't your direct competitors.

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Snippets

• Snapchat adds public view counts to its TikTok-like 'Spotlight' feed
• According to AppAnnie report, TikTok users are spending an average of more than 20 hours per month on TikTok, while Facebook users are spending just over 15.
  
• add niches
• YouTube turns on post-roll ads by default on all monetized videos over 10 minutes in length.
• RoughBook, a note-taking chrome extension. Quickly capture important information, set reminders, and send them to your friends by Email, WhatsApp, or Slack.

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Worth Reading

1. How to analyze SERPs to win big in rankings

2. How to find content gaps at scale using Python with Antoine Eripret

3. Building a successful company is fucking hard

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Perfect combo.

One more thing!

💲 Grow your projects by sponsoring an issue.

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