How to master the art of marketing to Gen Z 📣

Hi there, 

As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships.

But what does it take to stand out and connect with this valuable audience in 2021?

I've had the amazing opportunity to interview Janice Cheng, Brand Manager at Blume, , a fast-growing skin, body, and period care brand, on how they've built a brand that truly connects with the Gen Z audience and about their successful strategies for selling to this audience on social media. 

Ready to dig into the full interview? 🚀

• Read the full interview on our blog here. →
• Listen to the full interview in our Instagram stories, found in the "🔦 Blume" highlight. →

In today’s newsletter:

• The key to selling on social media
• How to master the art of marketing to Gen Z
• Twitter's guide for your tweet strategy in 2021
• And much more!

Let’s get started! 👇

• Twitter shares a Planning Guide for your 2021 tweet strategy

• Facebook introduces AI to improve photo descriptions for people who are blind and visually impaired

• Instagram’s Adam Mosseri on the future of Reels, moderation, and the responsibility of social media platforms
• The most overlooked and overhyped marketing trends of 2020
• Instagram is testing an option to unhide total like counts on posts
• Twitter shares key tips on how to improve your Twitter ads approach
• WhatsApp is giving users until May 15 to accept its new data sharing policy
• TikTok highlights SMBs that excelled on the platform in 2020
• TikTok provides new video overview of how to set up a TikTok ad campaign
• Pinterest tests new stories panel at the top of user feeds

• "Gen Zers are conscious (smart) consumers and the most connected generation ever. Growing up with social media, they want transparency, community, and look for brands that align with their values."
• "Using UGC is more impactful than using traditional models or lifestyle images because UGC is by actual people in our community—reflecting a range of real skin. It's the best way to relate to this audience!"
• "For Blume, the core criterion for selling on social is based on value; we focus our marketing on educational content about our products and brand, community building through UGC campaigns and partnerships, and aesthetic shareable graphics."

Learn more about how to market and sell to Gen Z here. →

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Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

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Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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