How to celebrate Black History Month on social media 🖤

Hi there, 

Happy Black History Month! Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history.

In 2021, it's important for brands and businesses of all sizes to fully embrace diversity, uplift Black voices, and advocate for change in their social media posts and marketing campaigns. How? I've shared a couple of ideas in the Hot Tip of the Week section of today's newsletter. 👇

There's also a section for you to share how you celebrate Black History Month on social media. You can also simply reply to this email if that's easiest! Looking forward to seeing all your ideas roll in. 

In today’s newsletter:

• How to celebrate Black History Month on social media
• How Facebook, Instagram, YouTube, TikTok, and Pinterest are celebrating Black History Month
• An insider's look at Clubhouse

• How to build a loyal following with one simple practice

Let’s get started! 👇

• Social platforms launch new initiatives to celebrate Black History Month

• Welcome to Clubhouse: An insider’s look
• Instagram launches new professional dashboard, helping creators make a living
• How Twitter is supporting a community of thought leaders and fact-checkers
• Instagram tests removing the option to share feed posts within Stories
• Instagram now lets you restore recently deleted posts
• Facebook provides tips to help brands increase customer loyalty
• Instagram is working on a new vertical Stories feed
• 2021 video marketing insights from social media experts
• Snapchat Spotlight has already amassed 100 million users
• 10 influencer marketing stats for 2021
• Six effective tips to get more eyeballs on your Instagram Stories
• How Pinterest is celebrating Black excellence

Below we're sharing some ways you can elevate Black communities and culture this month (and every day of the year).⠀
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🔦 Shine a spotlight on Black people’s voices, work, and experiences by inviting them to collaborate on a webinar, a podcast episode, a blog post, a social media post, etc. Center your campaign on honoring the accomplishments of Black people and credit Black content creators for their work.⠀
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📚 Share educational content and fun facts. For example, you could share a brief history of Black History Month, little-known Black history facts that people may have not learned in school, or Black-owned small businesses people should follow on Instagram. ⠀
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🤝 Consider doing a long-term partnership with a Black influencer in your industry. This is a great way to elevate Black content creators that align with your values for a long period of time. By not partnering with more diverse influencers, you could be missing out on the customers that don't feel represented in your social media posts and marketing campaigns. ⠀
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Over to you: How are you incorporating diversity on social media? Share in our most recent post in the comments. 👇

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Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.

Joel Gascoigne, our co-founder and CEO, digs into how he's built his personal support network and how having a support network in place can help you scale more smoothly, will make the journey feel calmer, and will equip you better for issues that will inevitably arise when running a business.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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