Weekender: Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow

 
 

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Feb. 5 - Why brands opt for Super Bowl counterprogramming | Unilever plans $2.4B investment

Friday, February 5, 2021

Unilever plans $2.4B investment in high-growth products, e-commerce; Pinterest's ascent continues as holidays spur explosive adoption of shopping ads; What 2021 means for sports marketing — and how

Feb. 4 - Walmart buys Thunder to round out ad platform | McDonald's goes digital for Lunar New Year

Thursday, February 4, 2021

McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences; Lowe's invites couples to splash-painting date night for Valentine's Day; Dole calls attention to food

Feb. 3 - Robinhood's big game debut sidesteps uproar | The new Amazon: Ad sales grow fastest, Bezos moves on

Wednesday, February 3, 2021

Google's revenue rises to record on recovery in ad spending; Amazon ad revenue growth surges past other segments as Bezos exits CEO role; Uber Eats delivers support to restaurants, comedy to Super

Feb. 2 - Bud Light reunites 'legends' for Super Bowl | WPP wins early access to TikTok ad products

Tuesday, February 2, 2021

WPP secures early access to TikTok ad products, creators in new global partnership; How Google's third-party cookie alternative will affect marketers; Verizon bets big on Super Bowl with virtual

Feb. 1 - Miller Lite hijacks Michelob's Super Bowl ad | Chobani perks up coffee creamer rivalry

Monday, February 1, 2021

Chobani perks up coffee creamer push with flavor creation contest; Facebook focuses on enhanced brand safety with topic exclusion tools; Stella Artois asks people to 'invest your heartbeats' in

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