Reels: the do's and don'ts to reach the most people. 👀

Hi there, 

For the past several years, we've had the immense pleasure of surveying remote workers across the globe and releasing one of the largest remote work reports.

I'm happy to announce that we've released our 2021 State of Remote Work report! ☕️

In this year's report, we surveyed over 2,300 remote workers and shared insights into the world of remote work, the benefits and struggles of working remotely, and how COVID-19 has impacted people who are now remote.

I've also shared some of the top stats on social media; feel free to retweet our tweet or share our Instagram post to your Instagram stories.

In today’s newsletter:

• Instagram's Do's and Don'ts to getting your Reels discovered
• Major insights into the world of remote work
• Everything you need to know about Clubhouse

Let’s get started! 👇

• Should marketers be considering the potential of rising social app Clubhouse?
• Facebook is reportedly developing its own Clubhouse clone

• Top six clubs you never heard of that you need to join on Clubhouse

• Clubhouse is now blocked in China

• Pinterest introduces “Interests,” a new iOS Widget that helps you discover fresh content right from your home screen

• TikTok publishes 2021 Content Trends Report, highlight rising subjects of audience interest
• Facebook launches new platform to highlight the work of Black creators, and a new guide for businesses
• Instagram and Facebook add new features to celebrate Lunar New Year
• Pinterest announces 'Pinterest Presents' virtual summit for marketers
• Shopify expands Shop Pay to Facebook and Instagram
• How to drive traffic from TikTok In 2021
• Google adds new video editing features to Google Photos
• TikTok Vs Instagram Reels: a study on overall performance
• TikTok’s forced sale to Oracle is put on hold
• LinkedIn announces new measures to tackle inherent bias as part of Black History Month

Instagram has been making improvements to how they recommend Reels in areas like the Reels tab. They've shared some best practices on the best ways to get discovered. Check them out below.👇

DO POST A REEL THAT:

• Is entertaining and fun (i.e. it delights people, grabs their attention, makes them laugh or has a fun surprise or twist). i
• Is inspiring (i.e. starts a trend that others can easily participate in).
• Uses creative tools like text, filters or camera effects.
• Uses vertical video; horizontal videos are typically not as easy to recreate.
• Uses music from the Instagram music library and/or original audio you create or find on Reels.
• Is an experiment! Try something new, be yourself and see what works for you.

DON'T POST A REEL THAT*:

• Is blurry due to low-resolution.
• Is visibly recycled from other apps (i.e. contains logos or watermarks).
• Is uploaded with a border around it.
• Has the majority of the image covered by text.

*These types of reels won't be recommended as often to people who don't yet follow you in places like Reels tab, but will still be shown the way they always have been to your followers (for example, on your Profile or in Feed) as long as they meet our Community Guidelines.

Original post from Instagram.

📈 Six Simple Tips to Increase Your Instagram Engagement

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If you have a Buffer (Publish) subscription, this has been added to your account for free! Simply click “Engagement” in the upper-left corner to start engaging your fans on Instagram—right within Buffer.

Otherwise, we would love for you to try Buffer for free for 14 days.  

See data and read insights from one of the largest remote work reports by Buffer with responses from 2300 remote workers around the world.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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