Marshawn Lynch, cannabis entrepreneur | Naomi Osaka's growing portfolio | The Super Bowl-winning billionaires

Plus: A driver returns to the Daytona 500 after a near-death experience

Pro Football

Marshawn Lynch has an impressive collection of off-the-field interests, with an apparel business, a marketing agency, a production company and a range of equity stakes. His latest startup: Dodi Blunts, a new entrant in the rapidly legalizing—and celebrity-heavy—marijuana market.

A lopsided result, along with some broad TV trends, contributed to a sharp decline in viewership for the Super Bowl. That's not dampening the celebration for the Glazer family, the Buccaneers' billionaire owners, who are trying to lead a revival for a franchise that once ranked as the NFL's third-most valuable. Tampa Bay players will receive $130,000 for their big win, but that check comes with some questions.

Tennis

Naomi Osaka has 16 sponsorship partners. Above all, though, she has choices.

Baseball

Jenn Sterger sees parallels between her ordeal with Brett Favre and the recent sexual harassment allegations against baseball executive Jared Porter and coach Mickey Callaway. "Sports is lacking in every way possible," she tells us. "It's been a toxic boys' club for as long as sports have existed."

Golf

Fifty years ago, Alan Shepard hit the first golf shots from the face of the moon. Seamus Golf is capitalizing with a limited-edition collection.

Pro Wrestling

WWE continues to struggle to attract young fans. Chief revenue officer Nick Khan has a plan to change that—and it involves Cardi B. In the meantime, the promotion is having success with in-ring integrations; the latest is plastered on the face of Rey Mysterio.

Winter Sports

Although the pandemic is hammering ski resorts for a second straight season, many have invested millions to cater to the skiers who are actually showing up.

X Games Aspen saw significant viewership increases for all of its telecasts, but the truly eye-popping numbers came online, with 483% year-over-year growth on social and digital media platforms.

Sports Betting

Governor Andrew Cuomo has a plan to bring mobile sports betting to New York. It just might not be constitutional.

Featured Story

Ryan Newman was just yards from the finish line at last year's Daytona 500 when his car was sent flying into the air, landing on top of another car. He was put into a medically induced coma for a bruised brain. Now, he is ready for redemption. Newman, one of Nascar's oldest drivers at 43, believes he has enough left in the tank to win the Super Bowl of stock-car racing—and to contend all season. Click here to read more about Newman's return to the driver's seat.

Hot Reads

Kyle Busch Has His Eyes Set On Making Nascar History With Joe Gibbs Racing

New Team Owner Pitbull Wants To Use Nascar For A Higher Calling

Nascar Seems Ready For What Could Be Another Unprecedented Season

Tag Heuer Teams With Porsche On New Carrera Chronograph And Partnership

Upon Further Review

With Covid-19 limiting attendance, Australian Open organizers have slashed the pay for the tournament's singles champions by a third. On the other hand, the prize money for early losers is up significantly—a godsend for lower-ranked players who had almost no income at all during tennis' five-month shutdown last year. Tennis pros are independent contractors who pay for all of their own expenses, as American star John Isner explained with a breakdown of his budget for Forbes in 2019.

The Last Word

“I’m ready to cross the goal line. We will see each other again.”

Tom Konchalski

The basketball world is mourning the death of Tom Konchalski, a legendary New York basketball scout who touched the lives of players like Michael Jordan, LeBron James and Chris Mullin and coaches like Mike Krzyzewski. In a heartfelt tribute, Forbes contributor Adam Zagoria recounts some of Konchalski's most memorable moments and mannerisms from a basketball career that began in the late 1950s.