Weekender: Nielsen introduces cookieless system to track online actions

 
 

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Feb.​ 27,​ 2021 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 

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Feb. 26 - Heinz tests fans' endurance | M&M's adds Spotify playlists to scannable packs

Friday, February 26, 2021

M&M's revives Messages packs with integrated Spotify playlists; Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots; Ruffles celebrates individuality on social

Feb. 25 - Pepsi customizes voice-over to balance personalization, reach | Walmart expands shoppable video

Thursday, February 25, 2021

Walmart expands shoppable video hub with celebrity cooking shows; El Pollo Loco names Organic digital AOR as chain accelerates digital transformation; Catalina suit alleges Quotient used predatory

Feb. 24 - Macy's touts new media network | CMOs more prepared to pivot than pre-pandemic

Wednesday, February 24, 2021

CMOs say companies are more prepared to pivot than before pandemic, study finds; Laughing Cow crowdsources laughter worldwide to lighten mood; Avocados From Mexico brings back 'Taco Tip Off'

Feb. 23 - Pepsi stimulates senses with soccer stars | Coke taps Tyler, the Creator for musical push

Tuesday, February 23, 2021

Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign; P&G brings coronavirus-killing Microban 24 to UK with integrated campaign; Bacardi extends 'Conga' remix push with first

Feb. 22 - General Mills CMO talks purpose, e-commerce and data | Chevy debuts on TikTok

Monday, February 22, 2021

Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'; Nielsen introduces cookieless system to track online actions; Twitch reaches beyond gaming and connects with viewers, brands;

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