Weekender: Nielsen introduces cookieless system to track online actions
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Feb. 26 - Heinz tests fans' endurance | M&M's adds Spotify playlists to scannable packs
Friday, February 26, 2021
M&M's revives Messages packs with integrated Spotify playlists; Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots; Ruffles celebrates individuality on social
Feb. 25 - Pepsi customizes voice-over to balance personalization, reach | Walmart expands shoppable video
Thursday, February 25, 2021
Walmart expands shoppable video hub with celebrity cooking shows; El Pollo Loco names Organic digital AOR as chain accelerates digital transformation; Catalina suit alleges Quotient used predatory
Feb. 24 - Macy's touts new media network | CMOs more prepared to pivot than pre-pandemic
Wednesday, February 24, 2021
CMOs say companies are more prepared to pivot than before pandemic, study finds; Laughing Cow crowdsources laughter worldwide to lighten mood; Avocados From Mexico brings back 'Taco Tip Off'
Feb. 23 - Pepsi stimulates senses with soccer stars | Coke taps Tyler, the Creator for musical push
Tuesday, February 23, 2021
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign; P&G brings coronavirus-killing Microban 24 to UK with integrated campaign; Bacardi extends 'Conga' remix push with first
Feb. 22 - General Mills CMO talks purpose, e-commerce and data | Chevy debuts on TikTok
Monday, February 22, 2021
Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'; Nielsen introduces cookieless system to track online actions; Twitch reaches beyond gaming and connects with viewers, brands;
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