Are you running your own SEO tests? Here's how...

Are the updates you're making to your website having a positive or negative effect on your SEO?

There's no point putting in a ton of time and effort to improve old content if it only goes down in search!

The thing about us online business owners is that we tend not to be great at tracking this type of thing.

We make the changes that we think are necessary and then move onto the next post.

There's not always a lot of follow-up to know and understand the results!

However, what if testing and tracking the results of content updates was effortless?

Well, I just hit publish on a full review of a software tool that manages and tracks all your SEO tests for you.

Read our full review of SEO Testing right here.

Whether you have an affiliate site, ecommerce site, or any other site you want ranking in search, SEO Testing can help.

We're even using it on our niche site project, Own The Yard, and have been very impressed with the tool.

We have also partnered with SEO Testing to offer Niche Pursuits readers a FREE 60-day trial!

If you want to take advantage of the extra long 60 day free trial, check it out right here.

You can do many things to update and improve a blog post, page, or product listing.

For example:

• Increase/decrease wordcount
• Edit content
• Change H1, H2, or H3 tags
• Add internal links
• Insert new related keywords
• Change the meta description
• Change the SEO title
• Republish the post
• Reformat the post
• Add/change tags
• Add/change categories
• Embed video
• Optimize images

No doubt, you regularly make these types of changes to old content.

What SEO Testing does is allow you to make a log whenever you alter a post. It's very quick to set up one of these SEO Tests - it takes less than one minute per post.

SEO Testing then compares the period before and after the changes were made by syncing with Google Search Console.

The length of time you want to compare is up to you, but six weeks on either side of the update is best.

We want the following metrics to improve:

• average position in search
• click-through rates
• total clicks
• impressions
• query count

Once the test period has ended, SEO Testing reveals whether or not the updates have been positive. It becomes apparent whether the updates were successful from an SEO perspective.

Testing and tracking the updates we make should be a mandatory part of the work we do. It will ultimately save time, money, and headaches.

Another awesome feature in SEO Testing is that you can run tests on changes you made to posts months ago.

You don't have to update a post today and then wait up to 6 weeks to see results.

Enter the URL of a post you updated at the end of last year and find out what difference you made!

This tool is a game-changer with many other features. Run easy SEO split tests, find CTR opportunities, new content ideas, and so much more.

With this free 60-day trial that we're exclusively able to offer, you have nothing to lose.

Get full access to all of the different tools and reports and start better understanding your SEO today.

Thanks again,

Spencer

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