Sunday Recap: Disney's Insignificant Stories, Haunting Ice Music, and Funny German Pandemic Vocabulary | Non-Obvious Insights #260

Dear Newsletterest,

Just in case you missed my email this week, here's a quick recap for you ...

Can social media make us kinder? What do instruments sculpted out of ice sound like? How can you understand the confusing world of NFTs? What are the most entertaining and hilarious German words invented during the pandemic? You'll find the answers to these questions and lots more in this week's issue of the Non-Obvious Insights Letter. Enjoy the stories and remember to always stay Non-Obvious!

Can Social Media Nudge Us To Be Kinder To One Another?

Social media is home to plenty of mean, racist and destructive comments The problem has become so bad an entire nation decided to ban Facebook. Can features that prompt users and spotlight the meanness actually make people kinder to one another? The social media platforms seem willing to give it a try.

This week Tik Tok released a "Reconsider" feature that flags comments and prompts users to confirm they want to post the comment. Twitter is beta testing an "Undo Send" feature as a last chance to take back an ill-advised tweet. Instagram released a feature last year to let people "Restrict" a bully's ability to post comments without blocking the bully (which studies showed might lead to retaliation). Facebook even managed to publish an old "Abuse Resources" page with kindergarten advice like "think before you post," but even they will probably get around to doing something. Or maybe not. They are hard to predict.

Recent studies suggest that these types of "nudges" show limited impact when it comes to actually changing behavior. What's more likely to work is the plentiful stories of people getting fired or ostracized because of something they posted on social media years ago. The sad truth is ... fear does motivate. And if fear keeps people from being assholes, trolls, perverts and racists online today because they are afraid it might get them fired five years from now - I'd say that's a win for us all.

How To Understand Why NFTs Matter ... Without Getting Too Confused

If you've been reading the news this week, you've probably seen lots of stories about NFTs. Why is this the hot new thing? And who would spend $208k on a video clip of Lebron James dunking a basketball? To explain the phenomenon, I thought I'd curate a collection of stories to help demystify NFTs.

I'd recommend starting with this NPR article defining NFTs (Non-fungible tokens) and this useful post from The Verge. A short description: "the digital equivalent of the newest Nike Air Jordans." So the next question is, what are people creating and selling with NFTs right now?

The first industry to take off was digital art. Soon after the NBA clips start circulating, NFTs hit the world of sports with some NFL stars offering NFT digital trading cards. Then celebrities started selling ownership of their popular tweets. Now indie video games are using NFT to fundraise. Rock bands are releasing exclusive music albums as an NFT. Taco Bell started selling taco-themed GIFs and images. Rapper Azealia Banks even sold an audio sex tape as an NFT to a guy who tweeted about it, and then (of course) offered his own tweet for sale as an NFT. To test the tech, I put one of my own tweets up for sale just for fun. It's about marketing spinach. I'll let you know if bidding passes the $1M point by next week.

The Hidden and Haunting Message Behind the Ice Music Festival

Just over twenty years ago, the world's first ice music concert was hosted inside a frozen waterfall in Lillehammer, Norway. Since then, the Ice Music Festival has been an annual event where the venue is an igloo-style concert hall built from ice and all the musical instruments are carved from ice too. As this fascinating National Geographic article shares, the "event itself metaphorically mimics global warming as it melts away every spring after the audiences have gone." Normally only an experience for the most adventurous travelers willing to brave sub-zero temperatures, this year's festival will be live-streamed on March 14th and tickets are available for purchase online.

How Disney Is Winning With Stories of Insignificant Heroes

Years ago I read a play called Rosencrantz and Guildenstern Are Dead that told the story of Shakespeare's Hamlet from the perspective of two insignificant characters. I was reminded of it this past week as I finished watching the final episode of the Disney+ hit show WandaVision. It is the first of several Marvel superhero shows focused on insignificant side characters. Future shows will feature Thor's brother Loki and Captain America's best friend, the Winter Soldier.

This deep dive into the backstory of forgettable characters from the big Avengers films is paying off for Disney+. The streaming platform has blown past projections and hit 100 million subscribers. More interestingly, they have a nearly unlimited range of characters from Marvel Comics to bring to life. Passionate fans. Unlimited stories. Explosion in home entertainment. Things are looking pretty good for Disney+.

The Germans Coined More Than 1000 New Words Due to the Pandemic

The German language, which routinely combines existing words to make new words had an interesting linguistic response to the pandemic. The German media and people coined nearly 1200 new COVID-inspired terms. Here are a few of the best ones that we definitely need in English too:

Maskenmuffel - "Grumps" who refuse to wear masks.
Abstandsbier - Having a drink with someone while keeping a safe distance.
Corona-Matte - Pandemic hair badly in need of a trim.
Impfdrängler - Someone who jumps the queue and cheats to get their vaccine sooner than they should.

Instagram Influencers Are Becoming The New Televangelists

"The whole economy of Instagram is based on our thinking about our selves, posting about our selves, working on our selves. There is a chasm between the vast scope of our needs and what influencers can provide. We're looking for guidance in the wrong places."

What happens in a world where young people move away from more spiritual groups or religion and instead put their faith (and money) into life hackers, wellness gurus and motivational coaches? Novelist Leigh Stein explores this emotional doomsday scenario in a sharp piece in the NY Times this week, and explores how dangerous it is when vulnerable people put too much faith in these so-called "Instavangelists." As with televangelists, it is sad when people put their trust in manipulators who don't deserve it in the first place.

Even More Non-Obvious Stories ...

Every week, I find more stories than I'm able to write about in this newsletter. Here are a few worth a read if you have a bit of extra time this week:

Watch last week's episode of the Non-Obvious Insights Show ...

On last week's Non-Obvious Insights Show, I interviewed law experts an authors Michael Heller and Jim Salzan about how ownership really works in the world today.

Watch the episode here >>

How are these stories curated?

Every week I spend hours going through hundreds of stories in order to curate this email. Want to discuss how I could bring this thinking to your next event as a virtual speaker? Visit my speaking page >>

Be Part Of Our Community ...

Join our LinkedIn Group for the Non-Obvious Nation to read stories and see the world a little differently. Join Now >>

Want to share? Here's the newsletter link:
https://mailchi.mp/nonobvious/260rs?e=f7921ac548

The Non-Obvious Insights Newsletter features this week's most underappreciated stories, curated for you. | View in browser

Influential Marketing Group

1111 19th St. NW

Washington, DC 20036

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Disney's Insignificant Stories, Haunting Ice Music, Explaining NFTs and How To Actually Support Women | Non-Obvious Insights #260

Saturday, March 13, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, Earlier this week was International Women's Day and its a time when men often get conflicting advice about how to best

Sunday Recap: Disney's Insignificant Stories, Haunting Ice Music, and Funny German Pandemic Vocabulary | Non-Obvious Insights #260

Can Social Media Nudge Us To Be Kinder To One Another?

How To Understand Why NFTs Matter ... Without Getting Too Confused

The Hidden and Haunting Message Behind the Ice Music Festival

How Disney Is Winning With Stories of Insignificant Heroes

The Germans Coined More Than 1000 New Words Due to the Pandemic

Instagram Influencers Are Becoming The New Televangelists

Even More Non-Obvious Stories ...

Watch last week's episode of the Non-Obvious Insights Show ...

Older messages

Disney's Insignificant Stories, Haunting Ice Music, Explaining NFTs and How To Actually Support Women | Non-Obvious Insights #260

Brand Chernobyl, Aloneliness, Ageless Instagrannies and the Upside of Solitude | Non-Obvious Insights #259

NASA's Secret Message, the Truth About Cheese and Why Athlete's Birthdays Matter | Non-Obvious Insights #258

The Future of Events, Lab Grown Wood and 25 Lessons In Diversity | Non-Obvious Insights #257

Robotic Eyelash Extensions, the Future of Food and the Best + Worst Super Bowl Ads | Non-Obvious Insights #255

You Might Also Like

🦅 Reminder: Masterclass with Jesse Pujji

[Webinar tomorrow] Canadian? How to Grow Your Amazon FBA Business as a Canuck

The state of ad serving for brands and agencies

♟️ OpenAI's smart chess move!

March Madness is here: Tap into the hype with these marketing plays

ET: March 11th 2025

If SEO is dead…

Niche = $$$

The Founder Institute targets first VC fund

HubSpot, OpenAI, Canva, Google Cloud and hundreds more: Who will you see at SaaStr?