Product Habits - Write simply

Write Simply

Paul Graham is the master of writing simply, and in his most recent essay, he explains why he chooses to write that way. For one, more readers can engage more deeply with simple writing. For another, simple writing does a better job of withstanding the test of time. Something I've come to learn from years of writing is that editing is just as—if not more—important than the writing process itself. If you enjoy writing, it's worth exploring the art of using fewer, less complicated words to say something more impactfully. 

Make Better Decisions by Running Small Experiments

Given how many choices we have available to us these days, it's never been easier to experience decision paralysis. But making no decision is a decision in itself. If you want to get unstuck, it's helpful to run micro experiments for small bits of data to directionally get a feel for whether a decision might lead to a good or bad outcome. This quick read serves as a reminder to keep things simple and optimize for taking action when making a decision. 

What Excites Stripe CEO Patrick Collison About the 2020s

This is a thought-provoking interview with Stripe CEO Patrick Collison where he talks about everything from the future of technology to the kind of innovation humanity needs moving forward. I found his thoughts on the role government can play in speeding up progress particularly interesting. This read is sure to bring you at least a few "a-ha" moments. 

Twitter Is Reinventing Itself

For a while, it seemed like Twitter was getting a bit stale, not adding in any new features or updating the platform significantly. Now Twitter has its foot on the gas with multiple big feature launches. Head of Consumer Product Kayvon Beykpour shares what we can expect from the beloved (and controversial) social media platform. 

The Enormous Value of Continuous User Research

I will always be bullish on the power of continuous user research.  UserLeap is a very helpful product that quantifies qualitative feedback by using machine learning to analyze and categorize rich written responses. Check out this useful overview of the product—it might be the tool you need to use customer feedback more effectively. 

20 Ways Businesses Will Engage Social Audio

Platform leaders Clubhouse and Twitter Spaces have brought about a social audio craze. Businesses are bound to engage en masse in the near future—but how? These platforms can be perfect for businesses looking to create rich dialogue and a high level of urgency. I thought this was a clever list of twenty business use cases for social audio—from focus groups and employee support, to sentiment analysis and live entertainment. 

What Is Product Marketing, and What Do PMMs Do?

As more and more companies subscribe to product-led growth, product marketing is becoming increasingly important. The Product Marketing Manager (PMM) role is a bit new, and I thought this was a good explainer about what PMMs do. Being a PMM is more of a "loop" job than a linear journey—here's why. 

How to Build a Successful Go-to-Market Strategy

Every company needs a good go-to-market (GTM) strategy, and most companies need to continue redefining and iterating on that strategy over time. There are plenty of things to consider with GTM—everything from internal alignment to building a sustainable market presence. This is a useful playbook that breaks down the various types of GTM strategies and factors to consider as you implement one.