tl;drMarketing - tl;dr Marketing March 17th - 2021 Issue

Digital Marketing News Roundup

March 17th - 2021

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Today’s digital marketing roundup includes news that Google My Business Launches Tool to Manage Review Removal Requests, Google Local Pack Tests Menu Highlights Justification and more.

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Google Local Pack Tests Menu Highlights Justification

Google in the local pack is now expanding its “justifications” to show not just general justifications about the business and not just what is on the menu but highlights from the menu.

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General

China’s Tech Giants Test Way Around Apple’s New Privacy Rules

Some of China’s biggest technology companies, including ByteDance and Tencent, are testing a tool to bypass Apple’s new privacy rules and continue tracking iPhone users without their consent to serve them targeted mobile advertisements. The [...]

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SEO

Google Updated Robots Meta Tag Documentation with Info on Default Behavior Is When the Tags Are Omitted

Google has added more examples for the max-snippet meta robots directive, and also specified for each tag what Google’s default behaviour is when the tags are omitted.

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General

Wikipedia Is Finally Asking Big Tech to Pay Up

The Big Four all lean on the encyclopedia at no cost. With the launch of Wikimedia Enterprise, the volunteer project will change that. Wikipedia is seeking to rebalance its relationships with Google and other big [...]

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SEO

Google Tests New Style of a Business Profile on Mobile with New URL and Features

A new style of a Business Profile on mobile search has emerged with a new layout and some interesting features. Some of the changes include ‘Years in business’ and ‘Serving location’ may appear below the [...]

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Social Media

Pinterest Expands the Skin Tone Range Feature to More Countries like France, Italy, Spain, Germany, India, Brazil and more

Pinterest has just announced the expansion of their skin tone range feature to thirteen additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil and Colombia. Skin tone ranges is [...]

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General

California Passes New Regulation Banning Dark Patterns Under Landmark Privacy Law

New regulations were approved under California’s Consumer Privacy Act on Monday that will prohibit the use of so-called dark patterns — tricks deployed by websites or apps that seek to frustrate or bamboozle users into doing things [...]

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General

WP Super Cache Vulnerability Affects Over 2 Million Sites

A vulnerability was discovered in WP Super Cache by Automattic. It’s a low severity vulnerability that could allow a hacker to upload and execute malicious code, usually with the intent to gain control of the [...]

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SEO

Google My Business Launches Tool to Manage Review Removal Requests

Google has just launched a new handy tool to help people keep track of reviews they have reported to Google for removal.  If you visit this link it will bring you to a page where you can [...]

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Social Media

Facebook Explores Paid Deals for New Publishing Platform

Facebook will soon begin testing partnerships with a small group of independent writers for its new publishing platform, sources tell Axios. The platform, which includes tools for journalists to build actual websites, in addition to newsletters, [..]

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Social Media

Instagram Is Working to Allow You to Add Pronouns to Your Profile

We recently saw Linkedin was looking into the ability for users to add Pronouns to profiles and it looks like Instagram might soon offer them as well. NOTE: The feature was likely discovered by reverse-engineering [...]

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SEO

Google Starts Showing Streetview of SAB Listings on the Google Map App

Google lets businesses that do not want to display their addresses (like home-based businesses) on Google Maps or Google Search the ability to label their business as “service level businesses.” But starting last Friday it [...]

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