tl;drMarketing - tl;dr Marketing March 10th - 2021 Issue

Digital Marketing News Roundup

March 10th - 2021

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Today’s digital marketing roundup includes news that Google Hotel Search Showing Free Listings in Results, Shopify to Build an Affiliate Network with Tiktok as Its First Partner and more.

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Social Media

Shopify to Build an Affiliate Network with Tiktok as Its First Partner

Shopify is currently testing a proprietary “content and commerce” affiliate network, as OMR has learned from various sources. If true, the news would mean that Shopify would no longer be acting as just a shop [...]

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Social Media

Shoppable Videos Are Coming to Tiktok but Only for Shopify Stores

Looks like Tiktok is preparing to roll out an “e-Commerce anchor” feature with which creators can tag products & link out to shops. Advertisers using Tiktoks Creator Marketplace can already filter by creators with enabled [...]

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SEO

JP_E-CODE Is Now an Accepted Value for the PropertyValue Property in the Book Structured Data

Gogole has just added the JP_E-CODE value as an accepted value for the PropertyValue property in the Book documentation.

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SEO

Google Hotel Search Showing Free Listings in Results

Just like it did with Google Shopping Google and Google Flights is now opening up free listings within Google Hotel search. For all hotels and travel companies, this change brings a new, free way to [...]

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SEO

Search Console Now Checks the Validity of FAQ and Q&A Structured Data That Is Below the Root Entity Level

Search Console now checks the validity of FAQ and Q&A structured data that is below the root entity level. Previously, they only checked entities at the root level. Therefore, you may see an increase in [...]

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SEO

CrUX Report in BigQuery Tests Rank Magnitude Metric to Sort Origins by Orders of Magnitude Eg Top 1k, Top 100k Origin, Etc

Starting with the February 2021 dataset, Google is adding an experimental metric to the CrUX report in BigQuery which distinguishes the popularity of origins by orders of magnitude: The top 1k origins, top 10k, top 100k, [...]

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SEO

Google May See Web Pages As Duplicates if URLs Too Similar

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. In order to prevent unnecessary crawling and indexing, Google tries to predict [...]

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General

WordPress 5.7 Is Here with One-Click Migration from HTTP to HTTPS and Native Lazy Loading Iframes

We did tell you about this feature coming in WordPress 5.7 and native lazy loading iframes all that and more are now available to you in WordPress 5.7 .  Some of the highlights include New drag-and-drop [...]

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SEO

How CLS Optimizations Increased Yahoo! JAPAN News's Page Views per Session by 15%

A look at how CLS optimizations increased Yahoo! JAPAN News’s page views per session by 15% and they also has a 13% increase in session duration. The post talks about how they identified the issue [...]

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Social Media

Twitter Will Now Enable Advertisers to Control Who Can Reply to Their Promoted Tweets

After adding the capacity for users to limit who can reply to their tweets last August, Twitter is now extending the same to promoted tweets, so that brands can limit who is able to reply to their [...]

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Social Media

Walmart to Host a New Livestream Shopping Event on TikTok, Following Successful Pilot

In December, Walmart partnered with TikTok on the first pilot test of a new livestreamed shopping experience in the U.S. on the video platform. That test seemingly performed well, as today Walmart announced it will [...]

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SEO

Research Shows Various UK Businesses Using Fake Google Reviews to Boost Rankings

Won’t be a surprise to many of you buy a recent which? investigation identified various companies selling reviews in bulk, and the local businesses that are paying to fake their way up the rankings. The [...]

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Social Media

Facebook Tests Feature in India to Share Instagram Reels on Its News Feed

They were testing this last year and now it’s official at least in India. Facebook Inc said on Monday it was testing a feature on Instagram that allows some content creators in India to share [...]

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SEO

Guide On Using Search Console Crawl Stats Reporting To Analyze and Troubleshoot Site Moves

Glenn Gabe shows us how we can use Crawl Stats reporting in GSC to analyze and troubleshoot site moves like a domain name change or URL migration when you might not have easy access to [..]

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General

Schema.org Version 12.0 is Out

Schema.org Version 12.0 is out with bug fixes and changes, some of the changes include addition of duration as on the Episode type. BackOrder as an enumeration member of ItemAvailability ( pending ) and more

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Social Media

Instagram Testing Captions Sticker for Stories to Auto Transcribe Videos

This is an internal test you will not be able to publish the story on Instagram but it looks like it’s something Instagram is working on. Apparently, there are multiple text styles you can choose [...]

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tl;dr Marketing March 09th - 2021 Issue

Tuesday, March 9, 2021

Digital Marketing News Roundup March 09th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Flags Higher Ad Rates in France, Spain After Digital Tax, Twitter

tl;dr Marketing March 04th - 2021 Issue

Thursday, March 4, 2021

Digital Marketing News Roundup March 04th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that A Hreflang Tags App for Shopify Stores, Google Testing Estimated Cost Near

tl;dr Marketing March 02nd - 2021 Issue

Tuesday, March 2, 2021

Digital Marketing News Roundup tldr-animation-logo.gif March 02nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Featured Snippets Drop to Historic Lows in the

tl;dr Marketing March 01st - 2021 Issue

Monday, March 1, 2021

Digital Marketing News Roundup March 01st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Discover Starts Surfacing YouTube Content in Short Videos Carousel,

tl;dr Marketing February 26th - 2021 Issue

Friday, February 26, 2021

Digital Marketing News Roundup February 26th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Twitter Announces Paid Super Follows to Let You Charge for Tweets,

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