March 25 - Busch hosts farm weddings | Ikea rolls marketing, design into chief creative officer job

Ikea assembles chief creative officer role as marketing, product development needs converge

Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.

Study: Brand activism sways buying behavior, brand impression for 58% of consumers

Opinions on the reasoning behind brand activism were mixed, with 31% of respondents saying companies are cashing in on the culture war.

Can you create a meaningful experience in a virtual conference?

Peeps returns for Easter with livestreamed series, brand partnerships

As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and made virtual backgrounds for video calls.

PepsiCo overhauls Evolve in bid to make plant-based brand a household name

The food and beverage giant, which acquired the maker of bars, shakes and powders from Hormel in 2019, is hopeful new packaging, advertising and flavor profiles will raise brand awareness.

S4 Capital posts 19.4% rise in like-for-like gross profit as it swallows up Jam3

Health watchdog objects to Kraft Heinz ads targeting healthy foods

A Rebrand For Reckitt, Maker of Lysol And More

With Fewer Ads on Streaming, Brands Make More Movies