Gaming advertising insights from Bud Light, PepsiCo, BMW and more
The world of online gaming is becoming even more mainstream and attracting even bigger audiences, and where there are eyeballs, there are brands. But advertisers are still figuring out where they fit in. The Digiday Gaming Advertising Forum will bring together brand and agency leaders to unpack the new opportunities presented by gaming and esports and share how marketers can make the most of them. Taking place on April 8, we'll offer honest insights from leaders with Twitch, Bud Light, BMW and many more. Take a look at some of what we'll cover below. Registration for this event is free thanks to our partners. Reserve your spot below. 
Featured sessions
From Fortnite to Fashion, and Everything in Between: A Conversation with TwitchA Twitch exec will take us through topics including the brand’s content evolution, audience make-up, Covid-19 impact and the platform’s origin story and recent growth. 
Spotlight on Brand SafetyLearn how one brand safety leader is reigning in the platforms, the measures they’re taking to avoid snafus and how they decide whether particular ad exchanges, networks and large platforms are worth the risk. 
Pushing the Envelope on In-Game AdvertisingOne brand executive will take us through how they were able to take their in-game advertising to the next level. 
The Ultimate Platform GuideWe'll discuss how to effectively reach the gaming audience on different platforms and what metrics can be used to measure success on said platforms. 
Featured speakers
Joe Barnes ANHEUSER-BUSCH INBEV 
Rachel Hoagland NFL 
Paul Mascali PEPSICO 
Pia Schoerner BMW
Companies attending
SponsorshipsInterested in learning more? Submit your information here. |
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