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After winning the battle over third-party cookie tracking, will privacy advocates lose the personal-data use war?
Monday, March 29, 2021
More personal information than ever is being harvested for a new crop of identifiers that can be passed like cookies throughout the ad tech supply chain. March 29, 2021 For years, privacy advocates
Penske Media eyes data studio as way to drive more portfolio-wide selling
Saturday, March 27, 2021
Penske has permanent identifiers for about 10% of its portfolio's audience, which Comscore pegs at over 135 million unique users. March 19, 2021 Penske Media Corp. is trying to find more ways to
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Saturday, March 27, 2021
Thanks again for signing up for the Digiday Daily. As a new reader, we want to tell you a little more about Digiday+, our premium membership program. At Digiday our focus is on creating original,
Gain access to exclusive insights: Apply to join the Digiday Research Panel
Saturday, March 27, 2021
We hope you've been enjoying the Digiday Daily. As you may have noticed, research is a key element in our coverage. As such, we'd like to tell you a little more about how you can apply to join
Third-party cookie replacements fall short of consent and transparency promises
Saturday, March 27, 2021
As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent. March 22, 2021 Publishers, advertisers and ad tech
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