Third-party cookie replacements fall short of consent and transparency promises

Publishers, advertisers and ad tech companies are rallying around identity tech such as Unified ID 2.0, a system developed by several industry groups and companies, as a means to not only replace the third-party cookie but move the programmatic ad industry toward a more transparent, consent-based system. They are being much less forthright, though, when it comes to asking users for their consent and presenting transparent information. Read more below.

• Companies are modernizing their means of tracking people online, but they have yet to update their methods of notifying them when these systems capture individuals’ email addresses.
• Months after TikTok apologized to Black creators, its attempts to bring more onto the platform remain a work in progress.
• For Digiday+ members, given the rise of awareness around multicultural issues, multicultural agencies under holding companies might seek more independence.
• Companies once inextricably linked – in identity and in spirit – to centers of industry like New York and San Francisco have essentially become firms from nowhere.
• Producing a television show is part of Anheuser-Busch’s push to evolve how it is connecting with consumers beyond traditional advertising.