I have 7 updates for you this week. 1. On my mind “What most marketing folks optimize B2B website copy for: ‘why sign up’.
That's wrong.
2 key reasons:
If you merely describe what your tool enables people to do: send email newsletters, track open rates, etc - you're making 2 mistakes
#1: you're positioning yourself as a commodity
‘Send beautiful newsletters’ --> any email tool does that ‘We do SEO’ --> so does everyone else
#2: when you're describing why I should use your basic capabilities, you're insulting my intelligence.
Here I am comparing 10+ experimentation tools, and you explain to me why it's good to run A/B tests.
So what to do instead: optimize your site for ‘why choose us’.
Unless you're an innovator, you're being compared to a number of players, especially category leaders.
If you're a CRM, you can be sure they're also looking at Salesforce, HubSpot, Pipedrive, etc.
So when you make a case for yourself, lead with your differentiated position or narrative. Highlight your specific advantages. Soft innovation and emotional points of difference can go much further in the world of endless features.”
- Peep 2. New on the blog Optimize for Branded Search to Create a More Effective Sales Funnel
Branded search research is one of the most valuable (yet quite neglected) data sources out there. Here’s how to use it to your advantage.
What Eye Tracking Can Teach Us About Form Optimization and Design
Looking to optimize your web forms? Here’s what the latest eye tracking research suggests to improve your conversions. 3. Become radically different Everyone says that differentiation is business-critical, but how do you actually go about being different?
We’re thrilled to announce our new course, Radical differentiation will be launching April 6.
This course will teach you the timeless principles of business, psychology, and marketing to help you create a business that stands out.
4. Jump in the hot seat with Louis Grenier On April 7, marketing expert Louis Grenier will coach a select few CXL community members and help them stand out from the sea of competition. More info coming soon on how you can enter to sit in the hot seat. Stay tuned. 5. Only 14% of businesses strongly agreed that they share experimentation learnings across their company When it comes to experimentation, there’s so much opportunity being left on the table. If you want to know how you stack up against 200+ businesses that are running experimentation programs, get Speero's 2021 Experimentation Benchmark Report.
6. Looking to improve customer retention and CLTV? Speero (the agency behind CXL) offers experimentation programs that drive profit by optimizing for customer retention. We do it by understanding your data, speaking to customers, and coming up with creative test ideas to drive sustainable long term growth.
7. There's more to life than conversion rates It's time to look beyond optimizing for conversions, and start considering the bigger picture. Retaining those customers and increasing their lifetime value. Find out why from Speero's MD Ben Labay.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Wednesday, April 14, 2021
Hi Reader, HTML tags can help boost your website's usability and SEO all at once. So why miss this opportunity? To save you tons of time, here's my list of the 8 most important HTML tags + tips
Tuesday, April 13, 2021
The proportion of college graduates with degrees in science, math and engineering who are Black is falling. This is a weekly newsletter. Sign up for a free subscription, and invite a friend to
Sunday, April 11, 2021
The Bloom Issue #42, April 11 Welcome to The Bloom, a global social justice resource! Enjoy our small seeds of joy with an intersectional feminist lens. India's only major news outlet run entirely
FTI #251: I'm 90 percent sure...
Sunday, April 11, 2021
Image Image It's been a month since I launched The Daily Graph, my one-paragraph daily newsletter. 906 people have subscribed. 87 have unsubscribed. That means there's a 90% chance you'll
Friday, April 9, 2021
Looks like you may have missed last week's FOR THE INTERESTED newsletter so I wanted to send it to you again in case it got lost in your inbox. Have a great weekend! Josh Image Image It's easy
New free intro classes: Google Analytics, SQL, social media strategy, and more
Friday, April 9, 2021
(No joke.)
You've got to keep showing up [Scale Your Impact #38]
Friday, April 9, 2021
Hi Reader, We have lift-off 🚀 Minimum Viable Video has officially opened its doors for enrollment on Monday. Up until that point, we've been sending our subscribers emails for weeks with
The higher ed newsletter’s next chapter
Thursday, April 8, 2021
Meet our newest team member This is a weekly newsletter. Sign up for a free subscription, and invite a friend to subscribe. View this email in your browser A newsletter from The Hechinger Report Share
Thursday, April 8, 2021
I'm definitely taking one. OnboardingJoei ep.7, Udemy webinar, manager training Sometimes, you just need to take a second. Needless to say, the last year has been tough. Between thinking about
Get promoted when you're self employed
Thursday, April 8, 2021
There's a way we can level up too. Nothing beats being your own boss, am I right? But at certain point, you'll begin to ask yourself questions like, “Where is this going? Will I be doing