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Founder Weekly

Welcome to issue 479 of Founder Weekly. Let's get straight to the links this week.

General

Zapier: The $7B Netflix of Productivity
Zapier built a $140M ARR business on $1.4M in VC that has become the logic layer of the no-code industry. But it has the potential to be something even bigger: the Netflix of productivity.

The Rise of Platform Brands
Why companies are leveraging their employees to build audiences.

Getting to Nimble
Agility as a Business Strategy.

The a16z Marketplace 100: 2021
A ranking of the largest and fastest-growing consumer-facing marketplace startups and private companies. From food delivery to outdoor travel, the Marketplace 100 reflects the imprint of a year like no other.

The Secret to Cracking the Minimum Viable Product?
Pick a leaf from your MVP Tree.

The mess at Medium
14 current and former employees explain what went wrong.

Product Development as Iterated Taste
What Amazon's Working Backwards process tells us about product development methodologies at large.

Marketing, Sales and PR

9 Great Public Relations Tactics with Campaign Examples
Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about these 9 PR tactics, which all include examples of PR campaigns.

5 SaaS Renewal Best Practices
Looking to better your SaaS product's renewal rate? Don't game it in an unethical way. Try these 5 SaaS renewal best practices instead!

Sales Experts Share What Makes Read and Reply to Their Cold Emails
Sales experts share their tips for cold sales emails. The address the topics of personalization, cold email product pitch, and how to avoid the spam bin.

Don’t Settle for Less Than 100% NRR from SMBs
As part of our 5 Interesting Learning series we’ve had a chance to do a deep dive on many leaders selling to SMBs in whole or in part, from Zendesk to Smartsheet, from Shopify to Zoom, from Asana to Hubspot, from Box to Dropbox, and so much more. And there is one key take-away: you really should aim for > 100% NRR, even from the smallest of businesses.

Money and Finance

Introducing Roll Up Vehicles
Streamline your closing with one entity for angel investors. With Roll Up Vehicles, founders get a single link that allows investors to commit and send funds online—and AngelList takes care of the rest.

Raising a Series A
How to Streamline Your Process and Fuel Investor FOMO.

Two Worlds of Venture
If you are a founder who is not already buddies with tons of GPs or an obvious fit for VCs’ “pattern matching”, what do you do?

Founder Ownership Math, Rainy Days, and Bigger Pies
It's true what they say. The first cut *is* the deepest.

Startups of the Week

Macro
Supercharge your team's processes. Macro helps teams create powerful checklists for any recurring process. Document, assign, track, and automate.

Pacaso
The modern way to buy and own a second home.

CoScreen
Build software faster together through multi-user screen sharing & editing. Collaborate on _all_ the things.

Tips, Tools and Services

100m Posts Analyzed: What You Need To Write The Best Headlines
What constitutes a “good” headline? We've analyzed 100m posts and spoken to six marketing experts to answer just that.

Copywriting: The Definitive Guide (2021)
Complete guide to copywriting for the web. Includes templates, frameworks and more.

How Primary Colors Help HubSpot Build a CRM That Customers Love
Continuous improvement across the platform. The same five Primary Colors go into building each HubSpot product, so when we improve one Primary Color, we improve every Hub. And every customer of every HubSpot product sees an immediate benefit, whatever part of the platform they use.

Our Other Newsletters

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Founder Weekly - Founder Weekly - Issue 479

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