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Connected TV faces its own identity crisis with the IP address's future in doubt

Wednesday, March 31, 2021

In place of the cookie, the IP address has become the most common identifier for CTV advertising. But potential privacy regulation and platforms' tracking crackdown put its future in doubt. March

Publishers: Participate in our survey on audience addressability

Wednesday, March 31, 2021

As a leader in publishing, we want to know: What new strategies are you implementing to approach addressability right now? In exchange for taking this quick 2-minute survey, you'll receive: A $5

After winning the battle over third-party cookie tracking, will privacy advocates lose the personal-data use war?

Monday, March 29, 2021

More personal information than ever is being harvested for a new crop of identifiers that can be passed like cookies throughout the ad tech supply chain. March 29, 2021 For years, privacy advocates

Penske Media eyes data studio as way to drive more portfolio-wide selling

Saturday, March 27, 2021

Penske has permanent identifiers for about 10% of its portfolio's audience, which Comscore pegs at over 135 million unique users. March 19, 2021 Penske Media Corp. is trying to find more ways to

Get full access to original reporting and analysis with Digiday+

Saturday, March 27, 2021

Thanks again for signing up for the Digiday Daily. As a new reader, we want to tell you a little more about Digiday+, our premium membership program. At Digiday our focus is on creating original,

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Sunday, January 12, 2025

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Neil Patel’s hack to gain social shares

Sunday, January 12, 2025

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Within the next 10 years, the majority of searches will be voice-driven. Voice search is changing the way people interact with search engines—and it's creating new opportunities for businesses to

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Saturday, January 11, 2025

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Saturday, January 11, 2025

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Does Google like my site now?

Saturday, January 11, 2025

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'Do It, Even If You're Afraid'

Saturday, January 11, 2025

We spoke with sports anchor and reporter Tina Nguyen about adapting to change, building confidence as a public speaker, and fostering genuine connections in a world increasingly dominated by instant