This SEO Strategy Helped Get 140k Organic Searches a Month

What do you do when you have a site with quite a bit of content, but only a couple of articles are performing well on the site?

Well, if you are Rich Howard, you move the best performing content to a new site that is better focused on that type of content.

Rich started a finance blog and worked half-heartedly on that for a couple of years, but it didn’t really come to much. However, there were a couple of posts he’d put together on meal prepping that were ranking really well.

After investigating the meal prepping niche further he saw a lot of opportunities and decided to start a site dedicated to that instead. He moved those successful posts from the finance blog in August 2019 to his new site.

Then he took things to the next level.

Listen to or read the entire interview I just published with Rich on the Niche Pursuits podcast right here.​

He bought a site from Motion Invest that was making around $600 per month. This site was in the same or similar niche as the meal prepping and had about 150 articles on it.

He then merged the two sites through 301 redirects and a fairly detailed process.

He doubled down on content and links and now the site is getting over 140,000 organic searches a month!

Be sure to listen to the entire interview to get all the details (including the exact URLs, how much the site is making, and much more).

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Thanks again,

Spencer

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