Paid Search

10 Tips for Cleaning up After a Google Ads Account Takeover

By Melissa Mackey

Congratulations, you’ve landed a new Google Ads account! You’ve closed the sale and are ready to dig in.

Your very first step for cleaning up after a Google Ads account takeover should be a thorough audit of the account.

Perhaps you even performed a quick audit during the sales process, if the client was kind enough to give you access.

Realistically, though, most clients will restrict access until the contract with the new agency is signed. Your first day or two on the new account should absolutely be spent in an in-depth audit.

After all, there’s a reason the client changed agencies.

Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O'Clock.

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Learn how to stand out from the competition with CallRail

By CallRail

Join us for an on-demand video series for agencies looking to accelerate growth in 2021. CallRail and Nextiny Marketing share insider tips on how to differentiate, brand and market your agency.

This is the ultimate guide to the ins and outs of Google Search Console every SEO professional needs to read.

Facebook will begin testing labels applied to articles in USA member feeds in order to provide more context and avoid confusion

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Which content formats on your website work best?

By ImpactHero

Find the top-performing content on your website with ImpactHero!Content efficiency is measured in a variety of ways depending on your marketing goals and the funnel stage. We offer you a quick guide on how to find and improve the top performing copies on your website based on the traffic sources and customer journey analysis.

Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries.

Get a taste of SEO success with these 10 tips designed to improve your restaurant's visibility in organic and local Google Search.