Google’s privacy plan brings changes, but not as many as marketers think

The more things change, the more they stay the same. If anything, Google’s recent reminder of life without third-party cookies is a case in point. “I highly doubt that this change is done purely to support the privacy topic and is disconnected from future profit streams that Google is anticipating," a marketing procurement director at a pharmaceutical business told Digiday. Read more below.

• Weary marketers increasingly see the film “Groundhog Day,” in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising.
• For Digiday+ members, TV and streaming show makers are trying to gauge what types of programming a post-pandemic audience will and won't be interested in watching.
• Americans in their 30s are relocating in droves as they embrace the freedom of working from anywhere — a trend that experts say will redefine the national landscape.
• A personalized shopping content widget is the first in a long line of product changes meant to leverage The New York Post's customer data platform.
• Hybrid events, combining in-person programming with an online experience, are likely to become the norm as the vaccine rollout and general return to life continues.