Why growth of women's sports coverage and advertiser interest is bogged down by small steps forward

Coverage of women’s sports has not historically attracted the same level of advertisers’ interest or media coverage as men’s sports. Inhibitors include lagging efforts by publishers in this space, a dominance of men in sports media and a struggle to convince advertisers of the value of aligning with content beyond big sports events. But progress is being made, albeit slowly. Read more below.

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