Programmatic insights with leaders from Jellyfish, Publicis and more
As if 2020 wasn't enough, advertisers are now tasked with navigating a new, uncertain landscape marked by the end of the third-party cookie and a slew of other privacy challenges. At the Digiday Programmatic Marketing Summit LIVE, brand and agency execs from around the world will come together virtually to discuss how they're facing it head-on. Taking place from May 17 - 19, you'll have the chance to connect with peers, gain insight into the strategies of industry leaders and leave armed with actionable tactics. Check out some of what to expect below and reserve your spot now. Don't wait: The best rate on passes ends Monday, April 19. Featured speakersJames BournerJELLYFISH
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Google’s privacy plan brings changes, but not as many as marketers think
Wednesday, April 14, 2021
Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. April 14, 2021 The more
Media buyers: Your guide to improving the effectiveness of your buys on mobile, web and desktop
Tuesday, April 13, 2021
Media buyers need to have a strategy in place to improve the effectiveness and the efficiency of their buys across mobile web and desktop. Their tactics require increasingly nuanced approaches for
Vendors jostle for position ahead of coming contextual pivot
Tuesday, April 13, 2021
Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting. April 13, 2021 The media and marketing ecosystems are
'The elephant in the room': Companies persist with fingerprinting as a workaround to Apple's new privacy rules
Monday, April 12, 2021
Where there's a will there's a workaround plan, especially if the company is worried about the financial blow from Apple's crackdown on in-app tracking. April 12, 2021 Workarounds to
'Seeing the shift': As theaters open up, studios are starting to promote theatrical movie marketing again
Friday, April 9, 2021
Some agency execs, who work with major movie studios, are bullish about a return to theaters as well as a resurgence of marketing of the theatrical experience. April 09, 2021 With vaccinations ramping
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