Paid Search

4 Tips for Building Your First-Party Data Sets With PPC

By Michelle Morgan

After nearly two decades of the internet being essentially a wild west of user information, governments are now cracking down on tech giants for the power they have over user information and behavior.

You’ve likely been hearing words or acronyms like GDPR, CCP, and iOS 14 since at least 2019.

Each of these is some form of regulation or update that’s causing user data to be better protected — which sounds great, right?

For us advertisers, it’s actually a downside. No matter what you think online privacy should look like, there’s no arguing that lax rules over the last 20 years have largely contributed to digital advertising becoming such a large part of many companies' media mixes.

Without much in the way of restrictions, we’ve been able to advertise to users based on nearly all of their online activity and personas. It’s been a boon for digital marketers.

We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are […]

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Fiverr Business lets you get every project done with a marketplace of trusted freelance talent, project management tools and simplified budgeting.

Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.

Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here.

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SEOmonitor’s New Rank Tracker: Faster, Data-Rich, Designed for SEO Agencies

By SEOmonitor

Looking for a reliable core rank tracker? Discover how SEOmonitor's newly optimized features can meet your SEO agency's needs and achieve your goals.

WordPress and Wix exchange accusations and negative attack ads. Wix publishes open letter to Matt Mullenweg

Millions of WordPress sites affected by vulnerabilities in Elementor add-on plugins

Want your WordPress website to get more traffic and higher organic search rankings? Our new ebook covers all the SEO best practices.

Confused about whether you need XML or image sitemaps and how important they are to Google? Learn more in this Ask An SEO column.