Digital Experience, SEO

Google’s Product Reviews Algorithm Update: Winners & Losers

By Mordy Oberstein

On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update.

The update is meant to reward “product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Google.

The question is, what does that actually look like?

What should you include in product review content now?

Let's explore real-world examples of pages that gained and lost rankings at the hand of this update, and the lessons learned along the way.

Loren Baker hosts Navah Hopkins, host of SEJ’s Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive […]

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Check Your Site Health in 3 Easy Steps

By SEMRUSH

A page-by-page site analysis that (1) runs over 130 site health checks, (2) evaluates on-page elements key to SEO, and (3) includes a NEW Core Web Vitals report.

Whether you're presenting to a few colleagues over Zoom or speaking at a massive conference, these tips can help build your public speaking skills.

In this post, learn best practices for getting and using your Google Maps API Key as well as the benefits for multi-location brands.

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How to Prove the Value of SEO [Live Q&A]

By CallRail

Did you know that layering call analytics on top of your SEO strategy can help ensure brand resilience and drive ROI? Find out how when you join CallRail's live Q&A with Michael King of iPullRank on May 26 at 12 p.m. ET.

A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits for your routine.

It's now possible for YouTube creators to change the name of their channel without changing the name on their Google account.

Google's John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author.

YouTube's algorithm has changed over the years to reward viewer satisfaction over total clicks and views. Here's what that means for marketers.

Technical SEO professionals should be able to diagnose and provide solutions for a better user-centric experience. Here's what you need to know about improving CWV.