Why there's no first mover advantage in social

Social Spotlight: Hilton’s Pandemic Strategy

Many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience.

How to Create a Social Media Style Guide: 10 Things to Include

Want to put together a social media style guide but not sure where to start? Learn why a style guide is crucial for your brand, and the key components you should include.

How to Leverage Social Listening to Get Ahead of Changing Market Dynamics

In this session, we use high-profile examples to explore how social listening can help teams proactively stay on top of what is being said about a company, and its stock, on social.

3 Ways Tagging Empowers Brands to Scale Their Customer Responsiveness

Sprout’s Tagging capabilities can help even the busiest customer service teams maintain and scale their customer responsiveness on social and create a best-in-class customer experience.