Marketing Analytics

Avoid These 15 Common Google Analytics Mistakes

By Brian Harnish

Don't feel bad if you're making mistakes in Google Analytics. Even experienced SEO professionals do. The good news is that you can learn to spot and solve them.

Duplicate tags, for example, can lead to overreporting.

If you have set up the wrong event or goal tracking, you may not be tracking conversions or clicks accurately.

And if you don't identify individual traffic categories, you just might be missing out on which types of traffic are successfully being driven to your website.

In this column, you'll learn 15 of the most common Google Analytics mistakes — and how to find and fix them.

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How to Show SEO Business Value [Webinar]

By CallRail

Join CallRail for a Q&A with Michael King, Founder & CEO of iPullRank to learn how to translate search rankings into business value using call analytics.

With all the information in our social media profiles, security is a top priority. Here's what to do if your Facebook account gets hacked.

PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.

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SEJ Ad Inventory is Low & Selling Out Fast

By SHOPSEJ

If you've been thinking about advertising on Search Engine Journal this year, secure your campaign now!

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