Annual 2021 is a GO; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

We’re Back!! 2021 SaaStr Annual is a GO in the SF Bay Area Sep 27-29!!

We could not be more excited to in partnership with San Mateo County, launch the first major business conference in the SF Bay Area since Covid. This year’s SaaStr Annual will be different than before, but even better!

100% vaccinated. Only attendees who are fully vaccinated will be able to attend. No exceptions.
100% outdoors and open-air. Spread out across almost 50 acres, all major stages and the expo will be outdoors. The limited number of indoor spaces will be wide open to the fresh air.
100% awesome. We’ll have 350+ VCs and tons of leading Cloud speakers and mentors.

CEOs and CXOs of Datadog, Algolia, TripActions, Databricks, Twilio, Zapier, Confluent, Postman, Box, PagerDuty, and 100s more sharing their learnings!!

Note: we are capacity limited for now at 5,000 attendees spread across almost 50 acres at the San Mateo County fairgrounds. This leaves us with only about 500 additional available tickets for now — so join us ASAP!

We hope to see you there! Safe, 100% vaccinated, learning and sharing together. Outside, with plenty of fresh air and elbow room. Together again.

> Get your ticket to SaaStr Annual 2021

New This Week

5 Interesting Learnings from Shopify at $4 Billion

It wasn’t that long ago we checked in at Shopify at $3B in ARR. But Shopify is growing so fast — 110% a year (!) — that we’re already at $4B in ARR. Whoa.

Here are the five interesting learnings -->

This edition of the SaaStr weekly is sponsored in part by GuideCX

Next Time — Ask For $1,000,000. A Year. I’m Not Kidding.

There are two exercises I like to do with SaaS companies marching up-market. The first is to challenge them to double their highest ACV ever on the next similar prospect. If your highest paying customer pays you $30,000 a year, then why can’t you get $60,000 a year from the next Big Prospect that comes in the door?

It almost always works -->

Five Product Strategy Stages on the Path to $100M+ from Pendo

If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product.

Here's some advice for building great products -->

This edition of the SaaStr weekly is sponsored in part by Demostack

We All Sort of Underestimate the Power of 110%+ NRR

We all have figured out now that top-tier NRR is the key to the winners in SaaS. So we all know this matters, and that world-class here is a critical lever in SaaS. It helps you scale much faster, more efficiently.

What we tend to get wrong is just how powerful even 110% NRR is -->

A Guide For Hiring Your First CRO

Sandi Lin, CEO and Co-founder of Skilljar, and Kathy Lord, its CRO, know a thing or two about Chief Revenue Officers. Sandi’s done the do-we-don’t-we-CRO dance, and Kathy’s done the reverse. Between them, they’ve got tips on what to look for in a CRO, and what they’re probably looking for from you.

Watch now -->

Hot Jobs

•	New! SaaStr is seeking a Director of Event Management as we ramp up 2021 events

•	Northpass is looking for a Marketing Analyst to collaborate cross-functionally and help them move fast, learn quickly, improve rapidly, and scale the right things