Your SEO, PPC, Content & Social Rundown - SEJ Today

SEJ Today - Brought to you by Semrush
SEJ Today
Brought to you by: 
Semrush
By Matt Southern, Lead News Writer
Friday, May 14, 2021

It's the thing of SEO nightmares. Your site has been deindexed by Google. Why? 

Google’s John Mueller tackled the question of how Google handles site deindexing in a new live stream. Some other interesting insights, as recapped by Search Engine Journal's Roger Montti, included Mueller discussing whether Google gives preference to above-the-fold content.

When it comes to writing search engine optimized content, it’s important to not just write for Google but to make it engaging for users as well. This is especially important in the ecommerce space where content directly leads to sales. Himani Kankaria has 13 tips for writing product descriptions that convert.

And in case you missed it, we published a whole ebook about Google’s Core Web Vitals a month ahead of the upcoming Page Experience update. Double and triple-check your site to make sure it's ready by downloading the free ebook here.

Core Web Vitals: A Complete Guide

Popular Posts From This Week

Paid Search
 

Paid search expert Navah Hopkins answers everything marketers need to know about the Microsoft Audience Network in our latest edition of Ask Me Anything About PPC.

What PPC questions do you need answers to? Get featured in our next edition by submitting a question here.

Sponsored

 

The Fastest Way to Check Your Core Web Vitals


By Semrush

 

Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too.

Check your vitals...

Podcast

 

Google's Page Experience Update & Core Web Vitals with Martin Splitt


Google's Developer Advocate Martin Splitt joins Search Engine Journal Founder Loren Baker for a Q&A about:
  • Google's Core Web Vitals.
  • The Page Experience Update delay to June.
  • Other overall performance and speed needs for websites to better compete within Google and convert users
Live Q&A with Martin Splitt - Submit Your Question

Content Marketing
 

Are you up to date on what’s considered good and bad SEO content? Julia McCoy has you covered with 5 content mistakes to avoid, and 7 examples of what’s working for content marketers right now. 

Plus – if you're looking to earn more links and engagement for that content, Julia shares the 7 types of content that will help you out

Sponsored

 

PPC & Automation: How to Future-Proof Your Success [Event]


By Optmyzr

 

Whether you manage accounts or plan strategies, PPC marketers need to learn how to work with (not against) automated systems in paid search. Join UnLevel on May 25 and get actionable advice from some of the most experienced people in paid search today.

Sign up now...

Social Media
 

Facebook and Star Wars collaborated on the hottest update in social media this week with the launch of new themes for Messenger and Instagram DMs.

Also, Instagram is making read receipts more visible in the inbox, so keep that in mind before leaving any messages unanswered. Catch up with all the new features in Facebook Messenger and Instagram

YouTube is getting in on the short, vertical video trend with aptly named YouTube Shorts. Creation tools, which let marketers make videos on YouTube that are similar to what you’d see on TikTok, are now available to all U.S. users. Read all about how to use them

Twitter is still trying to figure out ways for people to make money on its platform. The company’s latest experiment is a tip jar that lets users contribute money directly to other users. The next time you see someone share a helpful SEO tip you can send a tip to say thank you!

Webinar

 

How to Identify Site Quality For Link Building


How to evaluate a site for “quality” is among the most misunderstood concepts in SEO.

Getting this wrong can result in you leaving sites out of your outreach that can drive traffic – or worse, including sites that will provide no value or potentially hurt your SEO performance.

In this upcoming webinar, Kevin Rowe, Founder and CEO of PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks.

Register now...

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Core Web Vitals: A Complete Guide [Ebook]

Friday, May 14, 2021

Google's three Core Web Vitals metrics explained – plus insights, tools and resources to get page experience right. Here's everything you need to know about Google's three Core Web Vitals

[Webinar] How to Identify Site Quality for Link Building

Friday, May 14, 2021

Scale a high-impact link building program while lowering risks. Learn how in this SEJ webinar. Scale a high-impact link building program while lowering risks. Learn how in this SEJ webinar. Webinars

SEJ Today: Google’s Top Products Carousel: Everything You Need to Know

Friday, May 14, 2021

Get the latest SEO, PPC, content marketing, and social media news delivered daily. image image SEJTODAY Wednesday, May 12, 2021 Brought to you by: logo Digital Experience, SEO Google's Top Products

SEJ Today: How to Use JavaScript to Automate SEO (With Scripts)

Friday, May 14, 2021

Get the latest SEO, PPC, content marketing, and social media news delivered daily. image image SEJTODAY Thursday, May 13, 2021 Brought to you by: logo SEO, Web Development How to Use JavaScript to

SEJ Today: 3 Data Skill Sets You Need to Succeed in Data SEO

Tuesday, May 11, 2021

Get the latest SEO, PPC, content marketing, and social media news delivered daily. image image SEJTODAY Tuesday, May 11, 2021 Brought to you by: logo Careers & Education, SEO 3 Data Skill Sets You

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