Morning Brew - ☕ Unknown quantity

What do Pluto and paper planes have to do with Google?
Morning Brew May 19, 2021

Emerging Tech Brew

CrowdStrike

Good day. In anticipation of a declassified UFO report that the Pentagon will hand over to Congress this summer, 60 Minutes ran a segment on unidentified aerial phenomena (UAP) this past Sunday. All we can say is that UAP have been on our minds for much longer than 60 minutes. 

In today’s edition: 

Proof of...
Google I/O
Camera breach

Ryan Duffy, Hayden Field

CRYPTO

This is proof of steak

crypto, proof of stake

Erik Mclean / Pexels

Now that we’ve furnished proof of a medium-rare cut, let’s transition to the world of digital assets and talk about proof-of-stake, the next security foundation for Ethereum. The blockchain will complete its migration to PoS in the coming months, the Ethereum Foundation said yesterday.  

Ethereum is the clear platform of choice for Web 3.0. Created in 2015, the Ethereum blockchain has emerged as a globally distributed computing layer for all manner of decentralized applications, from financial services to one-of-a-kind tokens

  • Ether, the cryptocurrency that powers Ethereum, is up 255% this year (but down 25% over the last 24 hours). It’s the second largest crypto by market value after bitcoin. 

But with $ETH’s uptick in adoption comes growing pains. The network is more congested than the highways of Los Angeles, as decentralized apps and services sap capacity. 

Here’s what proof-of-stake means and how it can help solve Ethereum’s congestion issues...and then some. 

Before diving in, let’s cover the basics basics

  • What proof-of-stake is: A consensus mechanism
  • What's that? An algorithm that keeps blockchains—distributed networks of nodes—humming
  • What’s the status quo? Bitcoin’s blockchain uses proof-of-work (PoW), and so does Eth 1.0.

PoW requires mining, a computationally (and therefore energy) intensive process of solving complex cryptographic puzzles. “Ethereum will use at least ~99.95% less energy post merge,” its foundation said yesterday. 

So, how does it work? 

Network participants “stake,” or put up, their ETH as validators to reach consensus on transactions and establish new blocks of the ledger. The cutoff to become an Ethereum validator is a cool 32 ETH (~$88,000). At random, the network tasks validators to create new blocks on the chain or ensure that others’ are legit. These nodes are paid ETH as a reward. 

  • If your node isn’t available when called upon to validate, you could lose a portion of your staked ETH. If you try any funny business, your stake could be confiscated. 

Drawbacks? The biggest is that PoS is more of an unknown quantity. There are smaller and newer cryptocurrencies, such as Cardano, that already use PoS. But PoW is the only model that has truly stood the test of time. Plus, migrating to PoS is no easy affair. The Ethereum developer community has delayed the transition, which is occurring in phases.

Bottom line: When Eth 2.0 finally rolls out in full—an event that is expected early next year—it will act as the largest proving ground yet for the PoS method. 

Click here to read an extended cut of this explainer. —RD 

AI

So Pluto and a paper airplane walk into a tech show...

pluto

Google

Yesterday at Google I/O, the company announced its brand-new AI tool: a language model trained on dialogue, christened “LaMDA” (Language Model for Dialogue Applications). 

Recap: Language models help computers process and produce natural, or human-like, language. They’re the reason AutoCorrect (sometimes) knows what you meant to type. 

Meet the model

Language models are usually trained on text alone, sourced from large swaths of the internet. LaMDA, on the other hand, is trained on dialogue. That means it can pick up conversational nuances unique to open-ended conversation. 

  • The goal: Sound more like a human and less like a robot. 

In practice: Google demonstrated LaMDA’s conversational chops by having it pose as a paper airplane and as Pluto during two separate conversations. 

  • When asked what the dwarf planet wished people knew about it, “Pluto” responded: “I wish people knew that I am not just a random ice ball. I am actually a beautiful planet.”

LaMDA is “designed to converse on any topic,” Google CEO Sundar Pichai said during the event, clarifying that the model is still in R&D but is being used internally. He said the company is working to ensure LaMDA meets its standards for fairness, accuracy, safety, and privacy, but Google’s ethical standards are under scrutiny due to the company's increasingly controversial AI ethics decisions in recent months. Pichai provided no details on training data, off-limits topics, or specific safeguards. 

Bottom line: LaMDA could be a huge step forward for the conversational capacity of voice assistants and other AI language tools. —HF

        

SPONSORED BY CROWDSTRIKE

Why Your Small Biz Needs Big Cybersecurity

CrowdStrike

As if running a successful business wasn’t hard enough, cyber attacks on small businesses are on the rise

And we’re not talking about the ol’ days of malware and Nigerian prince email scams. With new methods being used by attackers, your small IT team needs the right proactive defense

CrowdStrike’s® latest guide breaks down everything you need to know in order to protect your biz, including:

  • The top 5 cybersecurity misconceptions that put you at risk
  • Real-world examples of cyberattacks and how businesses overcame them
  • How the right combination of technology, people, and processes can offer the best protection

Don’t let cybercriminals hold critical data for ransom or freeze your operations to the point of shutting things down.

Read the full “Cybersecurity for Small Businesses” report here.

CYBERSECURITY

Candid camera

surveillance cameras pointing

Francis Scialabba

Thanks to cybersecurity breaches, surveillance cameras are getting even creepier. 

On Monday, news broke that a major privacy breach had hit Eufy, the home security brand owned by China-based electronics company Anker. A very small number (0.001%) of Eufy camera owners around the world had access to strangers’ live feeds, contact details, saved videos, history, settings, and more. 

  • “I have 3 little children," wrote one customer on Reddit. "I am very worried that others are looking at my cameras too.”

What happened: Eufy attributed the issue to a software bug during its latest server upgrade, versus an intentional hack, adding that the issue persisted between 4:50am and 6:30am ET Monday for some users across the US, New Zealand, Australia, Cuba, Mexico, Brazil, and Argentina. 

  • The company’s solution was very...“Have you tried turning it off and on again?” Eufy suggested users unplug and reconnect their cameras, plus log out and then log back into the accompanying app. 

+ While we’re here: The news comes amid an increased number of breaches overall, including another high-profile one affecting camera maker Verkada in March. In that case, hackers intentionally breached the company and used its “Super Admin” tool, which permits 100+ employees to view both live and archived footage of 150,000 cameras inside schools, hospitals, prisons, and more. —HF

        

BITS & BYTES

venture capital funding unicorns

Dan McCarthy

Stat: The first five months of 2021 have produced 166 $1 billion companies, more than the 163 unicorns minted in all of 2020, per Crunchbase.

Quote: “This sucker’s quick.”—President Joe Biden, after test driving a prototype of Ford’s fully electric F-150

Read: The NYT’s multi-year investigation into the bargain Apple made with China over surveillance and user data. 

Get your tix: Learn more about the crypto craze at CoinDesk's Consensus event, May 24 to 27. From NFTs to Meme coins, get insights from 300+ blockchain experts and network with 10,000+ attendees. Grab your ticket here.*

*This is sponsored advertising content

SPONSORED BY ELECTRIC

Electric

*Intercom noise*—paging all IT decision-makers. You could get yourself a pair of Beats Solo3 Wireless headphones just for meeting with Electric, the IT support folks who provide proactive security standardization across devices, apps, and networks. According to Forrester’s Total Economic Impact report, Electric offers a truly electrifying ROI—105%. Find out more here

WHAT ELSE IS BREWING

  • Crypto prices plummeted over the last ~24 hours, with the triumvirate of bitcoin, ether, and dogecoin all falling over 30% to lows around $30k, $1.9k, and $0.21, respectively. 
  • Amazon will indefinitely extend its ban on police use of its facial recognition tech, which it initially announced as a yearlong moratorium last June. Washington, DC, law enforcement agencies’ facial recognition will also shut down, thanks to a Virginia law. 
  • Google announced a whole slew of new products and features at I/O yesterday, in addition to the LaMDA language model we covered above. 
  • AT&T is spinning off WarnerMedia, HBO, and cable channels to reduce its debt load and increase investments in 5G and fiber. 
  • Volocopter reveals a mockup of a commercial drone taxi. 
  • Coinbase Wallet, the crypto exchange’s mobile app, added a Chrome browser plug-in to rival the popular MetaMask service. 

TRIVIA

Google dropped a billion and one new things yesterday—let’s test your knowledge of some of its highest-profile releases over the years. 

Take the quiz here. 

FROM YOU

As a reader of this newsletter, hopefully you’re familiar by now with the many terms of startupland. Still, it can never hurt to brush up on your glossary of tech terms, so you can talk the talk and walk the walk. H/T to reader Anthony S., who sent this glossary of tech jargon our way earlier in the week. 

SHARE THE BREW

Enjoying the newsletter? Share it with your network to take advantage of our rewards program.

When you reach 3 referrals, you'll be invited to Monthly Exclusive Events with our co-founder Alex and the biggest names in business.

exclusive-events.jpg

Hit the button below to learn more and access your rewards hub.

Click to Share

Or copy & paste your referral link to others:
morningbrew.com/emerging-tech/r/?kid=303a04a9

Written by Hayden Field and Ryan Duffy

Was this email forwarded to you? Sign up here.

  Guide → What is AI?

  Guide → What is 5G?

  Business podcasts → Business Casual and Founder's Journal

ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2021 Morning Brew. All rights reserved.
22 W 19th St, 8th Floor, New York, NY 10011

Older messages

☕️ Feeling fluid

Wednesday, May 19, 2021

Facebook tests a new kind of summer Friday. May 19, 2021 Retail Brew TOGETHER WITH Listrak It's Wednesday, and the ongoing chicken sandwich wars have a new Ch'King. At least, Burger King named

☕️ Sheeeeeeesh

Wednesday, May 19, 2021

What does Amazon see in MGM? May 19, 2021 View Online | Sign Up Daily Brew TOGETHER WITH Quickbase Good morning. This is the first edition of Morning Brew in weeks that a news story doesn't contain

☕️ King of crypto

Tuesday, May 18, 2021

Is Elon allowed to tweet that? May 18, 2021 View Online | Sign Up Daily Brew TOGETHER WITH The Motley Fool Good morning. Many of you mentioned a small typo in Saturday's newsletter where we

☕️ The Rachel

Monday, May 17, 2021

Shop while you watch. May 17, 2021 Marketing Brew TOGETHER WITH #paid Welcome to Monday. Guess what? We get to see you in T-minus two days. Our workshop event with Vistaprint is just around the corner,

☕️ DTC dinners

Monday, May 17, 2021

Indie brands arrive on restaurant menus. May 17, 2021 Retail Brew TOGETHER WITH Listrak Good afternoon. Social calendar still not back to pre-pandemic levels? You can sit with us on the earnings wires.

You Might Also Like

A stark warning about Elon Musk

Friday, February 14, 2025

+ why chocolate prices will keep rising ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🍿 ‘Rabbit Trap’ Falls Short Of Its Creepy Premise

Friday, February 14, 2025

Plus: Josh Ruben balances love and guts in 'Heart Eyes.' Inverse Daily Dev Patel stars in the atmospheric horror film without much atmosphere or horror. Sundance Film Festival Sundance 2025

Brain Tariffs

Friday, February 14, 2025

The Great Biopic Brain Drain // When Are Tariffs Good? Brain Tariffs By Caroline Crampton • 10 Feb 2025 View in browser View in browser The Great Biopic Brain Drain Callie Petch | Little White Lies |

The legal fight over DOGE's budget cuts.

Friday, February 14, 2025

Plus, how does Tangle decide who's on the right and left? The legal fight over DOGE's budget cuts. Plus, how does Tangle decide who's on the right and left? By Ari Weitzman & Tangle

☕ Diversing gears

Friday, February 14, 2025

DE&I rollbacks and supplier diversity. February 10, 2025 View Online | Sign Up Retail Brew It's Monday, and an excellent day to brush up on your rendition of “Singing in the Rain,” seeing as

💳 X marks the corruption

Friday, February 14, 2025

The billionaire's push to kill the CFPB followed his social media company's deal that might have been scrutinized by the agency. 🔥️‍ Today's Lever Story (full article here and attached

Gift of the Day: Amy Sedaris’s Favorite Flowers

Friday, February 14, 2025

Pink and purple carnations that last a long time. The Strategist Gifts Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate

☕ Made you look

Friday, February 14, 2025

Marketers took Super Bowl teasers to a new level this year. February 10, 2025 View Online | Sign Up Marketing Brew Presented by The Points Guy It's Monday. If you hit “snooze” on everything,

Ex-Ai2 scientists form stealthy AI startup, with former Ai2 CEO Oren Etzioni

Friday, February 14, 2025

Google Cloud hires Microsoft exec | Mark Cuban asks Bill Gates for input on Luka Dončiċ trade ADVERTISEMENT GeekWire SPONSOR MESSAGE: SEA Airport Is Moving from Now to WOW!: Take a virtual tour of

Tuesday Briefing: Trump’s new tariff fight

Friday, February 14, 2025

Plus, Kendrick Lamar's Super Bowl show. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition February 11, 2025 Author Headshot By Emmett Lindner Good morning. We're covering